University-Affiliated eLearning
for Trade Show and Corporate Event Professionals
THURSDAY, MAY 8
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 2003R CTSM
The Nuts and Bolts of Budgeting for Results
One of the 23 required sessions approved as part of CTSM, the industry's only university-affiliated certification program.
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
ADD TO CART
FACULTY
Kimberly Kee, Senior Event Marketing Leader
Kimberly is a high-energy marketing leader with decades of experience over a broad spectrum of event marketing and trade show programs. She enjoys creating engaging activations that inspire, delight, and educate audiences. Kimberly has managed programs for MCI, Hughes, Boeing, Arrow, TeamViewer, and RealPage. Kimberly enjoys sharing knowledge through storytelling and real-life experiences and believes that most of the world's problems can be solved with a well-crafted spreadsheet.
Connect with Kimberly Kee:
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 2003R CTSM
The Nuts and Bolts of Budgeting for Results
|
A well-structured budget is more than just number tracking - it's a strategic tool for making smarter financial decisions, optimizing resources, and proving the value of your events. In this session, we'll go beyond spreadsheets to explore budgeting techniques that help you align costs with objectives, track ROI, and future-proof your financial planning.
Learning Objectives: |
| • | Master the fundamentals, identify how to create budget templates that work for you, estimate costs with confidence, and categorize expenses for smarter financial management. |
| • | Measure, optimize and prove value through practical measurement tactics to set benchmarks, track progress, and communicate financial impact to key stakeholders with clear, meaningful reports. |
| • | Plan for the future and maximize efficiency. Identify cost-saving opportunities without sacrificing quality and discuss long-term strategies to make your budgets adaptable in an evolving event landscape. |
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
ADD TO CART
FACULTY
Kimberly Kee, Senior Event Marketing Leader
Kimberly is a high-energy marketing leader with decades of experience over a broad spectrum of event marketing and trade show programs. She enjoys creating engaging activations that inspire, delight, and educate audiences. Kimberly has managed programs for MCI, Hughes, Boeing, Arrow, TeamViewer, and RealPage. Kimberly enjoys sharing knowledge through storytelling and real-life experiences and believes that most of the world's problems can be solved with a well-crafted spreadsheet.
Connect with Kimberly Kee:
