Eye in the Sky
While their use in most convention centers remains a point of contention, there's no denying that drones can be a powerful tool when it comes to capturing the excitement and scale of face-to-face events. Skydio Inc. just made doing so much easier and cost effective with the introduction of the Skydio 2+ for Enterprise drone model, which offers more bells and whistles than the remote fliers sold at big-box retailers. Boasting a battery that allows up to 27 minutes of flight time, a top speed of 36 mph, and a wireless range of up to 3.7 miles, the 2+ for Enterprise drone also sports six 4K-resolution cameras capable of producing 360-degree aerial views. Additional features include oint-of-interest orbit and track-in-place capabilities, obstacle avoidance, and return-to-home functions. Units also come with KeyFrame software that allows even novice users to plan and execute complex camera shots with just a few taps on a smartphone. Contact: Skydio Inc., Redwood City, CA, 855-463-5902, www.skydio.com Wrap it Up
Prefabricated containers are gaining popularity as self-contained exhibits and structures for pop-up activations and corporate events. But seeing as how the majority of these constructs are rented, they often leave marketers scratching their heads over how to customize and brand the exteriors. Octaclad solves that conundrum via a frame system specifically designed for containers. The aluminum extrusions quickly attach to the exterior of multiple makes and models of prefab containers without causing damage. Silicone-edge graphics then slide into the frame's channels, resulting in billboard-sized branding that won't break the bank – or void the rental agreement. Contact: Octanorm North America Inc., Lithia Springs, GA, 770-732-1520, www.octanorm.com/us Star Struck
If there's one thing marketers have learned during the past two years, it's that incorporating FOMO into digital and hybrid happenings is a tall order. That's where DigiSign, a sort of online meet-and-greet, comes in. Say you secure a celebrity or industry influencer to participate in your virtual event. DigiSign allows attendees to sign up for some one-on-one time with the talent before being placed in a digital waiting room. When their turn comes, guests are dropped into a private video chat with the star. As the pair banter back and forth, the guest can see the celebrity write a personalized message and signature on a digital giveaway, such as a headshot or a branded image. Attendees then receive their autographed swag via email and are able to share it on social media as a treasured reminder of their online experience. Contact: Virtual Tables Inc., New York, 845-596-2607, www.virtualtables.com