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design awards
Video Player is loading. "Design is a process. It is an evolution. It is a genesis marked by trial and error, by planning, unraveling, and improving, by constant revising and changing, by creating and scrapping, by mental pauses, by distance and intimacy. The first draft is like a fleeting thought. It only solidifies if it withstands intensive examination and rethinking."
This quote from D'art Design Gruppe GmbH, which appeared inside its award-winning stand, provides the perfect commentary on EXHIBITOR Magazine's 29th Annual Exhibit Design Awards.
For in their own way, each winner proves that great design is as much about editing and reducing as it is about generating and producing. Including everything from a well-edited exhibit that managed to feature hundreds of products to a standout small booth the judges called "a wonderful little space that packed an experiential wallop," this year's winners have mastered the art of examination and rethinking — and found the right balance of creative abandon and sophisticated restraint. Assembled in a Los Angeles design studio in December, our six judges waded through myriad entries from multiple countries, such as Denmark, Israel, Colombia, and Thailand. After eight hours of analysis, jurors arrived at 18 winners — and established a clear preference for restraint, and perhaps a penchant for small exhibits. Take Gold Award winner Oligo Lichttechnik GmbH. Its designers used inventive architectural forms and a neutral color scheme to craft an exhibit that allowed Oligo's lighting products to take center stage. Or consider the minimalist design for Kplus Konzept GmbH, a 10-by-20-foot booth that featured little more than three ladders topped with white, wooden boxes. Spurred by their curiosity, attendees couldn't help but climb the ladders and stick their heads through circular cutouts and into the mysterious cubes, where they discovered visual, auditory, and olfactory delights. What's more, designers' restraint also applied to budgets. Ten of the 18 winning projects had price tags of $149,000 or less. And a full one-third of the winners' footprints were 400 square feet or smaller. So please join us in congratulating the 2015 Exhibit Design Award winners. They've shown us that while designers should have an arsenal of creative concepts at the ready, it's their ability to apply only a handful to any given project that ultimately creates award-winning design. E
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