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Sparks Appoints Caroline Sparkes as Director of International Marketing
3/19/2025
LONDON - Leading global brand experience agency Sparks has appointed Caroline Sparkes as Director of International Marketing as it continues to supercharge growth around the world. In this newly created role, Caroline will be responsible for building on Sparks’ global success, helping to shape the next phase of international growth. 
Caroline, who has 20 years’ experience of leading growth, marketing, and business development strategies for top global agencies across brand experience, digital, and product innovation, will report to Kristy Elisano, CMO and Jason Megson, SVP International.
Her career includes leadership roles at ustwo, George P. Johnson, Critical Mass, and Momentum, and most recently as consultant and co-founder of Outskirt Collective. She specialises in driving high-impact marketing initiatives, repositioning agencies for growth, and developing strategies that have delivered significant commercial results. Jason Megson, SVP International, Sparks, said: “As Sparks continues to expand its international presence, having a dedicated Director of International Marketing is a pivotal step. Caroline brings the strategic expertise, industry insight, and creative thinking needed to elevate our profile across markets. “Her leadership will be instrumental in ensuring our marketing efforts drive growth, build reputation, and reinforce Sparks’ position as the leader in brand experiences.” Kristy Elisano, CMO Sparks, said: “Welcoming Caroline to this newly-created role reflects Sparks' commitment to expanding our international footprint and supporting clients across borders. Supported by the global marketing team, she will ensure Sparks’ international marketing is as bold, ambitious, and globally relevant as the experiences we create.” Caroline Sparkes said: “As global brands look for partners who can seamlessly deliver across regions and borders, our marketing must reflect Sparks’ ability to navigate complexity, create culturally relevant experiences, and design best-in-class experiences with impact in mind. It’s an incredible opportunity to work with such a talented team, shaping how we show up internationally and ensuring Sparks is the first choice for brands looking to create bold, impactful experiences worldwide." About Sparks Sparks is a leading global brand experience agency specializing in the design and execution of award-winning experiences that connect brands with their most important audiences. Known for creativity, innovation, and flawless execution, we deliver experiential marketing solutions that deepen relationships, inspire action, and build trust—all around the world. As the experiential marketing agency line of business within Freeman, Sparks brings a unique blend of strategic insight and executional excellence to every brand activation, corporate event, and trade show exhibit. Learn more at www.wearesparks.com. Contact: questions@exhibitormagazine.com |
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