Destinations International Launches Business Intelligence Certificate Program

WHAT'S HAPPENING NOW:

SUBSCRIBE TO MAGAZINE

Exhibiting &
Event Topics

EXHIBITOR
Magazine

Find It
Marketplace

EXHIBITOR
LIVE

EXHIBITOR
Education Week

Venues
& Destinations

EXHIBITOR
News

EXHIBITORLIVE News
EXHIBITOR Magazine Announces its 2025 FindIt Top 40, Honoring the Industry's Top Exhibit Producers

EXHIBITORLIVE News
EXHIBITOR Magazine Announces its 2025 Best of CES Award Winners

EXHIBITORLIVE News
EXHIBITOR Magazine Announces 2025 Portable/Modular Awards Winners

EXHIBITORLIVE News
EXHIBITOR Magazine Announces the EXHIBITORLIVE 2025 Best of Show Award Winners

Associations/Press
Breaking Down Exhibition Costs: The Exhibitor Advocate's Annual Survey of Exhibition Rates Returns for Third Year

EXHIBITORLIVE News
Exhibitor Group Partners with Maritz and Brumark to Reduce Waste and Track Carbon Footprint at EXHIBITORLIVE

Company News
Freeman Acquires Tag Digital Enhancing mdg’s Digital Marketing Expertise and Global Reach

EXHIBITORLIVE News
Women In Experiential to Host Breakfast Event at EXHIBITORLIVE on March 19

submit your news

email newsletter

Associations/Press
Destinations International Launches Business Intelligence Certificate Program

3/11/2025
WASHINGTON, D.C. — Destinations International (DI), the world’s leading and most respected association representing destination organizations and convention and visitors bureaus (CVBs), is proud to announce the launch of its new Business Intelligence Certificate Program designed to empower destination organization professionals with the skills and insights needed to excel in the dynamic world of business events.

This program is tailored specifically for entry- to mid-level professionals in sales, services and marketing who are looking to enhance their understanding of how to strategically apply business intelligence concepts to improve decision-making and client engagement. The program emphasizes real-world application, tactical execution and the ability to balance emotional intelligence with business acumen to drive success within the business events sector.

"In today’s competitive environment, destination professionals must think critically, apply insight and take action. Business intelligence is about understanding how to interpret information and use it effectively in conversations, negotiations and strategic planning," said Don Welsh, President & CEO of Destinations International. "This new certificate program focuses on these concepts and the foundational understandings required in the sales, services and marketing roles, touching on the metrics that will help the learner adjust and optimize those strategies."

“This new certificate program comes at a critical time for destination professionals, who are facing growing complexity, competition and change across the sales, service and marketing and communications operations in their organizations,” said Emily Scheiderer, Senior Director of Education, Sales & Services at Destinations International. “Destinations International developed this course in response to the needs of our members for essential content and insight delivered in a flexible and accessible format.”

Program Overview

The Business Intelligence Certificate Program is made up of three stand-alone yet interconnected courses, each focused on actionable strategies, applied learning and industry-specific best practices:

1. Sales
Learn how to leverage destination resources to enhance prospecting, lead generation and closing deals. The course provides actionable strategies for managing client relationships and optimizing sales performance.
2. Services
Develop expertise in service delivery, including event planning logistics, attendance-driving strategies and risk mitigation. This course emphasizes hands-on problem-solving, anticipating client needs and delivering exceptional event experiences.
3. Marketing and Communications
Explore tactical marketing strategies for destination branding, digital outreach and media engagement, with a focus on supporting and promoting business events. This course provides the tools to craft compelling narratives, foster relationships and drive measurable impact.

Each course consists of 6-8 hours of seat time featuring expert-led video modules, knowledge check quizzes and a final assessment. Upon completion of all three courses, participants will earn the prestigious Business Intelligence Certificate from Destinations International, signifying not just knowledge, but the ability to apply it effectively in the work environment.

Flexible and Accessible Learning

The program is fully online and self-paced, offering participants the flexibility to complete the coursework within a 90-day window. Led by industry veterans and pioneering destination leaders, the program ensures participants gain practical, real-world insights from top experts.

Registration and Pricing

The Business Intelligence Certificate Program is open to both members and non-members of Destinations International, with individual course and bundle pricing available:

Members

Full Program Bundle (all three courses): $1,495
Sales: $595
Services: $595
Marketing and Communications: $495

Non-Members

Full Program Bundle (all three courses): $2,095
Sales: $795
Services: $795
Marketing and Communications: $695

Bulk Discounts are available for teams of four or more. For more information, contact education@destinationsinternational.org.

More information is available online at https://destinationsinternational.org/business-intelligence-certificate-program.

About Destinations International
Destinations International is the world’s largest and most respected resource for destination organizations, convention and visitors bureaus (CVBs), and tourism boards. With more than 8,000 members and partners from over 750 destinations, the association represents a powerful forward-thinking and collaborative community around the world. For more information, visit www.destinationsinternational.org.

About the Destinations International Foundation
The Destinations International Foundation is a nonprofit organization dedicated to empowering destination organizations globally by providing education, research, advocacy and leadership development. The Foundation is classified as a charitable organization under Section 501(c)(3) of the Internal Revenue Service Code and all donations are tax-deductible. For more information visit www.destinationsinternational.org/about-foundation.

Contact:
questions@exhibitormagazine.com