Exhibitions Industry Collective Launches Workforce Development Initiative to Inspire the Next Generation of Event Professionals

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Exhibitions Industry Collective Launches Workforce Development Initiative to Inspire the Next Generation of Event Professionals

2/27/2025
DALLAS – The Exhibitions Industry Collective, of which the International Association of Exhibitions and Events® (IAEE) is a member, is pleased to announce the launch of a nationwide workforce development initiative aimed at introducing students and young professionals to exciting and fulfilling career opportunities in the exhibitions and events sector. This initiative seeks to address the workforce gap by collaborating with schools, universities, and educational institutions to enhance awareness of careers in event planning, logistics, marketing, and more.

The exhibition and events industry is a vital economic driver that connects businesses, fosters innovation, and creates jobs across various sectors. The Exhibitions Industry Collective is committed to equipping the next generation with the knowledge and skills necessary to excel in this fast-paced field through informative presentations, mentorship opportunities, and industry resources.

The future of our industry depends on educating and inspiring emerging professionals. By directly engaging with students, we can showcase the diverse career paths available and provide a clear roadmap for entering the industry.

KEY ELEMENTS OF THE INITIATIVE:

Educational Presentations: Professionals from the industry will visit schools and universities to provide insights into careers in exhibitions and events.
Resource Toolkit: Participants will receive a complete toolkit that includes a PowerPoint presentation, speaking notes, email communications, speaker training and FAQs, and key messaging points to ensure a consistent message.
Social Media Engagement: Attendees and presenters are encouraged to share their experiences by using designated hashtags and tagging the participating industry associations.
Impact Tracking: A reporting system will evaluate outreach success by collecting data on the number of students reached and their level of interest in industry careers.

To further amplify the impact, the audience can scan a QR code to take a brief survey and provide feedback on the presentation. This will ensure continuous improvement of outreach efforts. To access the full set of resources, including presentations, speaking notes, and key messaging points, visit exhibitionsindustryawareness.com/workforce-initiative.

About IAEE
Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely and innovative education to its members and the industry. IAEE recognizes its strategic partners: 4imprint, Convention News Television (CNTV), eShow, Freeman, GES | onPeak, Grit Productions and Expositions, IMEX, New Orleans & Company, New Orleans Ernest N. Morial Convention Center, Risk Strategies Company | Buttine Insurance, Snöball and Swapcard. Visit www.iaee.com for more information.

About the Exhibitions Industry Collective
The Exhibitions Industry Collective is a collaboration of leading industry organizations, including ECA, EDPA, ESCA, IAEE, IAVM, and SISO. Together, these organizations are committed to nurturing talent, promoting workforce development, and ensuring the long-term sustainability of the exhibitions and events industry.

About the U.S. Exhibitions Industry
The U.S. exhibitions industry contributes more than 90 billion dollars to the U.S. GDP annually (stat courtesy of the Center for Exhibition Industry Research – CEIR) and provides employment opportunities in event planning, show production, logistics, venue management, and technology. As demand for skilled professionals continues to grow, the Exhibitions Industry Collective is committed to ensuring that the next generation is equipped with the tools and knowledge needed to succeed.

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