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NKBA Global Connect Activations Ramp Up for KBIS 2025
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Shows & Events
NKBA Global Connect Activations Ramp Up for KBIS 2025
12/4/2024
LAS VEGAS, Nev – The National Kitchen & Bath Association (NKBA), representing more than 55,000 North American kitchen and bath industry professionals and the owners of the Kitchen & Bath Industry Show (KBIS) announces the Association’s Global Connect business development program activations at KBIS 2025. NKBA’s International Hub, located in South Hall, will feature more new-to-North America products and services than ever, plus informative programming and content at the Las Vegas Convention Center, February 25-27, 2025. More than 75 international member companies and four international pavilions will exhibit throughout KBIS with many concentrated in and around the Global Connect Lounge and Kiosks in South Hall. “The Global Connect program is making its mark,” said Heather Shannon, Senior Vice President, Strategic Growth, NKBA | KBIS. “This business development program is bringing our industry closer together, providing richer opportunities for the entire value chain — from manufacturers to designers. Showrooms and dealers are exposed to a broader selection of product lines and solutions, design and construction professionals are learning about new approaches to design challenges and manufacturers are collaborating on technology. This is how the industry is growing and KBIS is the platform where it all comes together.” NKBA Global Connect is designed to help international brands reduce their risk when expanding into the North American market. Given the complexities, size and scope of the North American kitchen and bath industry, international manufacturers benefit from insights and expertise the NKBA Global Connect program offers including access to industry advisors, NKBA proprietary market research and customized recommendations for entering the market. Additionally, those Global Connect members who choose to participate in KBIS are offered a concierge experience, helping them to maximize the opportunities afforded by the show. Companies will participate in several capacities, including through Global Connect international pavilions and kiosks, in independent exhibition spaces highlighted on the Global Connect Design Trail, through robust programming in the Global Connect Lounge, and through the International Delegation program and media tour. Returning Global Connect member, Schott, a German-based brand that produces the glass ceramic used by manufacturers of ranges, ovens and cooktops around the world says of the program and kiosk space at KBIS. “For Schott, the KBIS Global Connect program is incredibly valuable,” said Jennifer Zink, marketing manager, home tech, for Schott North America. “The Global Connect Pavilion allows us to showcase our part in building the completed appliance, but more importantly, lets us tell our story about how we use glass to power technology throughout the home.” Here’s a rundown of Global Connect Activations at KBIS 2025. NKBA’s International Hub at KBIS NKBA’s International Hub of KBIS includes the Global Connect Lounge, Pavilions and Kiosks, all located within South Hall. Three days of programming in the lounge will include International Brand Spotlight presentations, International cocktail and breakfast events, and roundtable luncheons. Ten Global Connect Kiosks will feature international product and service providers interested in finding North American business partners. International Country Pavilions International Pavilions — including the Brazilian Stone Exporters Association, the German Modern Kitchen Association as well as the UK-based Bathroom Manufacturers Association — will bring thousands of square feet of international kitchen and bath products and designs to the show. The Global Connect Design Trail More than 75 Global Connect member companies will participate at KBIS. In addition to those who are part of the international country pavilions, more than 40 Global Connect members will exhibit independently throughout the show. All, as well as the Kiosk participants, will be highlighted on a “Global Connect Design Trail,” found on KBIS.com, KBIS Directory, and NKBA.org. International Delegation Program All international guests visiting KBIS are invited to register to participate in the International Delegation Program. This VIP package offers new-to-KBIS and returning international attendees and exhibitors the opportunity to network, meet with Global Connect Advisors, and connect personally with NKBA Leadership. The program includes a Welcome Orientation Cocktail Event, tickets and preferred seating at the NKBA Design + Industry Awards, the Opening Night Party and Opening Ceremonies, and tickets to the NKBA BASH, NKBA Leadership Roundtable, and Global Connect Lounge programming. For more information and to register contact globalconnect@nkba.org. Global Connect Strategic Alliance Partner Forum Some 14 Global Connect Strategic Alliance Partners will have a presence at the show. These include:
International Media Tour NKBA Global Connect will host 10 international journalists at KBIS, introducing them to North American design and market trends, NKBA, Global Connect, and KBIS show activations. They will participate in select Delegation Program activities and will be included in a curated tour of KBIS exhibitors. Journalists from Italy, Spain, the UK, and Germany plan to attend. About the NKBA Global Connect Program NKBA’s Global Connect international business development program aims to connect the kitchen and bath industry across the world, and offers important resources to international companies that want to explore ways to break into the North American market. The core membership includes access to NKBA | KBIS’ extensive market research on key topics from overall and category-specific design trends to economic data, market outlooks, quarterly reports on the current state of the industry, and much more. Members also may access an array of expert consultants through the team of Global Connect Advisors on design, distribution, compliance, finance, business strategy, and more, as well as a Business Development Roadmap to define high-level considerations for doing business in the North American K&B industry. Joining the program also includes the Business Development Kickstarter plan, which assesses business goals, provides a roadmap for development, and offers an annual business development review. Members receive the NKBA | KBIS discount to participate at KBIS and join the NKBA | KBIS Delegation Program. Additional benefits and opportunities for brand development are also available. For information on how to join Global Connect and explore building a business in North America, visit the NKBA website and click on Global Connect, or nkba.org/global-connect-landing. Registration for KBIS 2025, which runs Feb. 25 to 27 at the recently renovated and expanded Las Vegas Convention Center, is open at kbis.com. Discounted early-bird registration fees are available for a limited time, with NKBA members entitled to even greater discounts on expo passes and the Voices From The Industry (VFTI) Conference sessions. To register and learn more about the show, programming, events, and more about Design & Construction Week, visit kbis.com. About the National Kitchen & Bath Association and the Kitchen & Bath Industry Show The National Kitchen & Bath Association (NKBA) is the not-for-profit trade association that owns the Kitchen & Bath Industry Show (KBIS), the largest kitchen and bath show in North America. With nearly 55,000 members in all segments of the kitchen and bath design and remodeling industry, NKBA has educated and advised the industry since it was founded in 1963. The NKBA’s mission is to inspire and support the kitchen and bath industry through community, events, learning, and professional certifications. For more information, visit www.nkba.org or call 1-800-THE-NKBA (843-6522). KBIS® and NKBA® are registered trademarks of the National Kitchen & Bath Association. About Emerald KBIS is produced by Emerald. Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. For more information, please visit www.emeraldx.com. Contact: questions@exhibitormagazine.com |
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