 |
|
|
||||||||||
|
trending
Sponsored Content
Ideas to Revolutionize Your Breakout Sessions 
EXHIBITOR News
EXHIBITOR Magazine Honors Best Convention Centers with 2025 Centers of Excellence Awards
EXHIBITOR News
EXHIBITOR Magazine Announces Winners of its 27th Annual Sizzle Awards
EXHIBITOR News
EXHIBITOR Magazine Announces Special Award Winners in its 2025 Centers of Excellence Awards
Shows & Events
JAPAN BUILD 2024 Expands International Presence for its 9th Tokyo Edition
Sponsored Content
Aluvision: Modular & Sustainable Systems for Exhibits & Events
Associations/Press
IAEE Addresses Pending Shipping Strike’s Effect on Upcoming Events
Shows & Events
New York Comic Con 2024 Attracts Over 200,000 Attendees
Associations/Press
Global DMC Partners Releases 2024 Global Destination Index
submit your news
 email newsletter
 |
Associations/Press
New DCI Winning Strategies Reports on What Meeting Planners Expect
10/7/2024
NEW YORK, NY – Development Counsellors International (DCI) surveyed North American meeting planners for the fifth edition of the industry-leading report, “A View from Meeting Planners: Winning Strategies in Destination Marketing.” The findings were released at IMEX America on Monday, October 7. The report, available now, is a snapshot of what meeting and event planners expect from destinations and convention bureaus since the pandemic has officially ended. These strategic insights are vital for destinations to market themselves successfully and to land event bookings. While health concerns were top of mind in the 2021 report, this year, only 10 percent of meeting planners are focused on COVID. Instead, major concerns have shifted toward crime and safety. North American planners seek destinations that provide secure experiences for their attendees. Safety concerns explain in part why some major U.S. cities fell short of the top choices among North American planners. Countries like China, Israel, and Russia were also among the least desired destinations. Meeting planners also want to build relationships with destination representatives—just not virtually. While virtual and hybrid event capability was in high demand in 2021, only five percent of today’s planners cited them as important, while most prefer in-person meetings, FAM trips, and trade shows. Data reveals that 79 percent of business event planners confirm that in-person FAM trips are very important, with 68 percent reporting they are more likely to attend a convention bureau FAM trip in the next 12-18 months. “A View from Meeting Planners: Winning Strategies in Destination Marketing” also makes one thing clear: Costs of in-destination meeting space/hotel rooms is by far the most important of all criteria. They further cited “wow factor” and flight accessibility as top priorities when choosing a destination. Planners are also thinking big with just 9 percent of planners booking events with fewer than 100 attendees. “This data confirms much of what we in the industry already know, but it also highlights new opportunities for working more efficiently and strategically with business event planners in a crowded destination market. Nations, states, or cities looking to stand out need to make informed decisions about how to do that, and this edition of Winning Strategies offers it,” said Pamela Laite, Director of Business Events at DCI. The report also dives into meeting planners’ perceptions on the best ways to learn more about a destination, the most efficient ways to communicate with them, the importance of social media, and the publications they still consult regularly. Download your copy today to help guide your MICE marketing tactics in 2024 and beyond. About DCI Development Counsellors International (DCI) is the expert on how U.S. and Canadian consumers and B2B decision-makers decide on where to travel, live, and work. Our specialty is marketing places — that’s all we do. Since 1960, we have helped more than 500 worldwide destinations position themselves as hubs for tourism, talent, and investment. www.aboutdci.com Contact: questions@exhibitormagazine.com |
FIND IT - MARKETPLACE
|
|
||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||
|
TOPICS Measurement & Budgeting Planning & Execution Marketing & Promotion Events & Venues Personal & Career Exhibits & Experiences International Exhibiting Resources for Rookies Research & Resources |
MAGAZINE Subscribe Today! Renew Subscription Update Address Digital Downloads Newsletters Advertise |
FIND IT Exhibit & Display Producers Products & Services All Companies Get Listed |
EXHIBITORLIVE Sessions Certification Exhibit Hall Exhibit at the Show Registration |
ETRAK Sessions Certification F.A.Q. Registration |
EDUCATION WEEK Overview Sessions Hotel Registration |
CERTIFICATION The Program Steps to Certification Faculty and Staff Enroll in CTSM Submit Quiz Answers My CTSM |
AWARDS Sizzle Awards Exhibit Design Awards Portable/Modular Awards Corporate Event Awards Centers of Excellence |
NEWS Associations/Press Awards Company News International New Products People Shows & Events Venues & Destinations EXHIBITOR News |
||||||||||||||||||||
|
||||||||||||||||||||||||||||
