Visit Anaheim Expands C-Suite with Two Internal Promotions

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Visit Anaheim Expands C-Suite with Two Internal Promotions

9/10/2024
ANAHEIM, CA – Visit Anaheim, the official sales and marketing organization for Anaheim, announced the promotion of two notable leaders within the organization. Christina Dawson has been promoted to Chief Operating Officer (COO) and Ronnie Collins has been appointed Chief Sales Officer (CSO), effective immediately.

Christina Dawson has been a vital part of the Visit Anaheim team for 24 years. Over the course of her tenure, Dawson has been a cornerstone of the organization’s growth and success. As the newly appointed Chief Operating Officer, Dawson will lead the day-to-day operations of Visit Anaheim, partnership, and business intelligence. Her experience coupled with her unwavering commitment to excellence will be instrumental as the organization continues to enhance its offerings and service to the community.

“Christina’s dedication and contributions to Visit Anaheim have been invaluable, especially last year when she stepped up as interim CEO,” said Mike Waterman, President & CEO, Visit Anaheim. “Her operational expertise and her ability to lead with both strategic vision and deep understanding of our mission make her very deserving of this title.”

Ronnie Collins, who joined Visit Anaheim 18 months ago, has quickly established himself as a dynamic and innovative sales leader for the organization. Under his leadership, Visit Anaheim has launched several new programs including an incentive program for hotels to generate group business and also redeployed Visit Anaheim’s meeting sales team to better service local hotels. As the new Chief Sales Officer, Collins will be responsible for further elevating Visit Anaheim’s sales operations including overseeing Visit Anaheim’s international tourism sales strategy.

“Ronnie has made a tremendous impact since joining the Visit Anaheim team,” said Waterman. “His dynamic energy, passion for sales and his ability to drive results have been remarkable. We’re excited to see how Ronnie will continue to push the boundaries and lead our sales initiatives to new heights.”

These promotions reflect Visit Anaheim’s commitment to fostering leadership and innovation, positioning the organization for continued success in the evolving tourism industry.

About Visit Anaheim
Founded in 1961, Visit Anaheim is a 501(c)(6) nonprofit destination marketing organization. Visit Anaheim’s mission is to impact our communities and visitors through the power of travel. To learn more about Visit Anaheim, visit www.visitanaheim.org.

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