UFI Announces Theme for 91st UFI Global Congress in Cologne

WHAT'S HAPPENING NOW:

SUBSCRIBE TO MAGAZINE

Exhibiting &
Event Topics

EXHIBITOR
Magazine

Find It
Marketplace

EXHIBITOR
LIVE

EXHIBITOR
Education Week

Venues
& Destinations

EXHIBITOR
News

trending

Sponsored Content
Aluvision: Leaders in Creative Innovation for the Events Industry

EXHIBITOR News
EXHIBITOR Magazine Announces Winners of the 21st Annual Corporate Event Awards

People
UFI Announces Upcoming Departure of CEO Kai Hattendorf

Associations/Press
ISIE Presents a Conversation with Kevin Thomas: Designing the U.S. Pavilion for Expo 2025, Moderated by EXHIBITOR's Charles Pappas

EXHIBITOR News
Bob Tibbett, CTSM, Earns Diamond-level Certified Trade Show Marketer Credentials

Venues & Destinations
St. Louis Chosen as Host City for the 2032 ASAE Annual Meeting

EXHIBITORLIVE News
Exhibitor Group Opens Save Your Seat Registration for EXHIBITORLIVE 2025 in San Antonio

EXHIBITOR News
EXHIBITOR Magazine to Publish EDPA Annual Update and Member Directory to Commemorate EDPA's Legacy in the Trade Show and Experiential Industry

Company News
Exhibitus Ranks No. 1689 on the 2024 Inc. 5000 List

submit your news

email newsletter

Associations/Press
UFI Announces Theme for 91st UFI Global Congress in Cologne

9/3/2024
PARIS – UFI, The Global Association of the Exhibition Industry, announces today the theme for its flagship event of the year. Hosted by Koelnmesse in Cologne, Germany, from 20-23 November 2024, this year’s Global Congress will centre around “Changes to Chances” – it will define and describe global changes underway and forthcoming as well as tackle the question of which opportunities they will provide for the sector.

“From geopolitics to new behavioural patterns, from climate to data regulations, the exhibition industry is facing a whirlwind of changes – impacting our business model, the value chain, and our customers’ needs and actions. To tackle these, we are turning this year’s UFI Global Congress into a gateway to understanding how these changes can be transformed into chances – into opportunities to innovate, grow, and thrive in a new, different landscape”, says Kai Hattendorf, UFI CEO.

Highlights of the 91st UFI Global Congress include an opening keynote, C-level speakers from within and outside the industry, and an ever-evolving blend of sessions ranging from short and crisp talks to audience-favourite exclusive sessions. These sessions include the “Global Exhibition Industry Board Meeting”, the “Strategy Power Hour”, the Next Generation Leadership session, and the focused session of the host market – this year, Germany. Announced speakers and the evolving programme are always up to date on the UFI Global Congress website.

The Path Forward

UFI believes that every challenge presents an opportunity. This year’s Congress in Cologne is not just about addressing the difficulties the exhibition industry faces but about empowering attendees to turn these into significant opportunities. Whether it’s embracing new technologies, adapting to changing customer behaviours or rethinking traditional models, this is the industry’s chance to shape its future.

UFI warmly invites the 50,000+ industry professionals from its member companies, along with colleagues from partner associations—SISO, ICCA, and AIPC—to its premier annual gathering. This is where industry leaders from around the world come together to build connections and share invaluable insights.

To secure your place at the UFI Global Congress, visit www.uficongress.org.

Contact:
questions@exhibitormagazine.com