Italian Exhibition Group Takes Over Organizational Management of the Fesqua and EBRATS Shows in Brazil

WHAT'S HAPPENING NOW:

SUBSCRIBE TO MAGAZINE

Exhibiting &
Event Topics

EXHIBITOR
Magazine

Find It
Marketplace

EXHIBITOR
LIVE

EXHIBITOR
Education Week

Venues
& Destinations

EXHIBITOR
News

trending

Sponsored Content
Swag is Out, Experiences are In: The New Era of Corporate Event Engagement

EXHIBITOR News
David DuBois Announces Retirement as President of Exhibitor Group After Distinguished Career

Company News
Maritz Acquires Convention Data Services from Freeman

EXHIBITOR News
Valerie Kliskey, CTSM, Earns Diamond-level Certified Trade Show Marketer Credentials

Shows & Events
Marketplace Events Acquires 31 Shows from Master Promotions in Largest Acquisition to Date

New Products
GruvCard Introduces Interactive Trade Show Booth Sign System

Sponsored Content
Ideas to Revolutionize Your Breakout Sessions

People
Javits Center CEO Alan Steel Announces Retirement

New Products
ExhibitDay Launches Tools for Exhibitors to Track Event Objectives and Measure Return on Objective

submit your news

email newsletter

International
Italian Exhibition Group Takes Over Organizational Management of the Fesqua and EBRATS Shows in Brazil

12/5/2022
Rimini / San Paolo – Italian Exhibition Group, which has been operating in Brazil for about a year with its subsidiary IEG Brazil, adds two new events to its portfolio: Fesqua, South America’s number one trade show in the sector of machinery and equipment for windows, doors and fixtures, and EBRATS, Brazil's main event in the surface treatment sector.

Fesqua and EBRATS, two traditional trade shows on the calendar of B2B events in Brazil, are also top events in the whole of Latin America for other important related segments, such as anodising and anti-corrosion products, quality control technologies for processes, chemical deposition, surface treatment, automation, gate and grating installation.

The two biennial events will be held in the same São Paulo Expo halls from 11th to 14th September 2024, covering a total area of 35,000 square metres with approximately 40,000 visitors.

“This operation is a further step in IEG's consolidation process in Brazil," says Graziano Messana, Managing Director of IEG Brazil, "and demonstrates our optimism in terms of the trade show event market. In just 12 months we have already acquired the Brasil Trading Fitness Fair, BTFF, an event in the wellness and fitness sector, and we are now taking over the management of these two major milestones on the civil construction calendar.”

“The first edition of BTFF has just ended with enormous success," continues Francesco Santa, Director of International Development for IEG Group, "with more than 100 companies participating on a total surface area of 15,000 m2 and 22,000 visitors over the four days of the event. These two events, which, as of now, will be organised directly by our subsidiary in Brazil, will further enrich IEG’s international portfolio. Step by step IEG is consolidating its role as an absolute protagonist on the global stage, also to the benefit of its traditional business that sees Italy, and Rimini in particular, as its beating heart."

ABOUT Fesqua
Now in its 14th year, Fesqua, organised in cooperation with Contramarco magazine, is an important event on the international calendar. The trade show focuses on innovations for windows and doors, façades, automations, gates, railings, accessories, hardware, machinery and equipment for doors and windows. In addition to architects, engineers and builders, other sector professionals in attendance include designers, manufacturers, glaziers and consultants.

ABOUT Ebrats
Founded in 1979, Ebrats is one of Latin America’s leading showcases for surface treatment technologies and products. The trade show is traditionally held in collaboration with ABTS - Brazilian Surface Treatment Association. The B2B event gathers together a qualified audience of chemists, engineers, technicians, laboratory technicians, chemical and material suppliers. It is also attended by equipment manufacturers and suppliers, direct and indirect users, designers and architects, among others.

FOCUS ON ITALIAN EXHIBITION GROUP
Italian Exhibition Group S.p.A., a joint stock company listed on Euronext Milan, a regulated market organised and managed by Borsa Italiana S.p.A., has, with its facilities in Rimini and Vicenza, achieved national leadership over the years in the organisation of trade shows and conferences. The development of activities abroad - also through joint-ventures with global or local organisers, in the United States, United Arab Emirates, China, Mexico, Germany, Singapore, Brazil, for example – now sees the company positioned among the top European operators in the sector. https://www.iegexpo.it

This press release contains forecast elements and estimates that reflect the management’s current opinions (“forward-looking statements”), particularly regarding future management performance, realization of investments, cash flow trends and the evolution of the financial structure. For their very nature, forward-looking statements have a component of risk and uncertainty, as they depend on the occurrence of future events. The effective results may differ (even significantly) from those announced, due to numerous factors, including, only by way of example: food service market and tourist flow trends in Italy, gold and jewellery market trends, green economy market trends; the evolution of raw material prices; general macroeconomic conditions; geopolitical factors and evolutions in the legislative framework. Moreover, the information contained in this release does not claim to be complete, and has not been verified by independent third parties. Forecasts, estimates and objectives contained herein are based on the information available to the Company as at the date of this release.

Contact:
questions@exhibitormagazine.com