Abel McCallister Abel Expands Global Footprint with First International Office and Event Production Studio in the UK

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International
Abel McCallister Abel Expands Global Footprint with First International Office and Event Production Studio in the UK

6/15/2022
NASHVILLE, Tenn. – Today, Abel McCallister Abel is announcing the opening of its first international office in London and production studio in Bristol, UK. The Nashville-based experiential marketing agency had its highest grossing year ever in 2021, posting 14 percent increase in revenue from 2019 to 2021, overcoming industry challenges amid the ongoing pandemic when clients re-routed priorities away from live branded experiences. The company has a wide domestic footprint with offices in Nashville and New York, serving clients and events coast-to-coast.

“To say it's been a tumultuous few years for the events business is an obvious understatement, and I’m so proud of the work our team does to keep our business not only going, but growing,” said Larry Abel, founder of Abel McCallister Abel. “We’ve operated globally for years, and the establishment of a European hub will allow us to more nimbly meet the needs of clients looking for that in-person touch. Interacting with a brand face-to-face can’t be replicated digitally and our expansion into Europe will allow us to help more brands capitalize on these crucial customer experiences. People getting off Zoom and getting back into life; the sky is the limit for us.”

Abel is recognized as one of very few full-service, 360 experiential marketing operations based in the United States. Its 25,000 square-foot production studio located in Nashville offers fabrication, printing, AV and a variety of other services from its team of skilled craftspeople and professional artists, including woodworking, acrylic design, painting, sculpting, welding, textile work, graphics printing, embroidery and screen printing. The company has plans to launch its AV department next month and bring all audio-visual capabilities in-house, a rarity in the events business. In the UK, all of these capabilities will be housed in Abel’s production studio in Bristol. Just as in the U.S., this 20,000 square feet studio will allow Abel to design, build, transport and install event concepts end-to-end in Europe and beyond.

Abel has also been selected as one of the preferred vendors for London’s new event venue Outernet Live, the largest built in the city in decades, showing its already established clout in the market. The agency has further plans to open a second European office later this year as the next step in global expansion.

"As a long-time venue and talent partner of Abel in the U.S., we are thrilled to extend our relationship to the UK and make Abel one of our preferred event production partners for our new venue Outernet Live," said Karrie Goldberg, co-founder of UK's Green Light Development and founder of Kagency in the U.S. "As the largest live events venue to be built in central London since the 1940s, we are confident we'll have great success - and a lot of fun - creating live experiences here with Abel."

Founded in 2004, Abel McCallister Abel sets the industry standard in extraordinary events for some of the world’s best-known brands including American Airlines, Walmart, Lowe’s, Pandora Jewelry, FOX, Molson Coors and Planet Oat. The LGBTQ-owned and operated company is the recent recipient of three BizBash Event Experience Awards including best Corporate Event Concept for AT&T 5G, Best Brand/ Production Launch for Pandora ME Jewelry and Best Press Event for RVshare.

To learn more about their capabilities, visit www.abmcd.com.

About Abel McCallister Abel
Abel McCallister Abel produces the gold standard in extraordinary events for the world’s top brands. From red carpet galas to intimate exclusive gatherings, its holistic approach to design takes clients’ brands to the next level. From street closures and permitting to catering and bespoke furniture and decor, every aspect of an event is handled by the company’s creative team of producers, fabricators, craftspeople, and prop masters; there is no detail too small or project too large. Having worked with some of the world’s most recognizable brands including American Airlines, L’Oreal and Patron Tequila, the company produces up to 300 events, activations and installations worldwide each year. For more information, visit www.abmcd.com.

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