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Impact Point Group Welcomes Allyson Shepherd as Event Strategy Director
10/28/2021
DENVER, COLORADO – Impact Point Group, a strategic advisory and event management consultancy, is pleased to welcome Event Strategy Director, Allyson Shepherd, to our growing team. Allyson Shepherd has nearly 20 years’ experience in every aspect of face-to-face marketing — event organizer, marketing agency, and corporate marketing. An innovator of experience analytics, she challenges clients to make data-supported decisions in strategic planning. On Sunday, October 31, Allyson will be presenting a half-day workshop at the EXHIBITORLIVE conference titled Connect the Dots: How to Match Measurement to Business Objectives. In this workshop Allyson uses her expertise to demonstrate how any event plan must be measured against specific objectives to be considered successful. By aligning business and program objectives through to the result, planners can demonstrate this success. "Impact Point Group is the perfect organization for Attendee Marketing Solutions to integrate into,” said Allyson. “I am thrilled to be joining such an intelligent, empathetic, creative group of strategists and marketers. Bringing a complementary skillset, I look forward to successfully servicing the company's impressive client brands." Read more about Allyson and join us in welcoming her to the team on our LinkedIn page. About Impact Point Group Impact Point Group is proud to be a WBENC-certified women-owned business and offers full-service advisory, strategic support and event management to corporate event and marketing teams helping them build and execute event and engagement strategies. Founded in 2007 by Erica Spoor, Impact Point Group began with one-full time employee, a few contractors, and a couple of agency partners and has successfully grown into a fully staffed boutique consultancy working with Fortune 500 enterprise tech companies. Learn more at www.impactpointgroup.com. Contact: questions@exhibitormagazine.com |
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TOPICS Measurement & Budgeting Planning & Execution Marketing & Promotion Events & Venues Personal & Career Exhibits & Experiences International Exhibiting Resources for Rookies Research & Resources |
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