Derse Fabricates Temporary Structures for Alternative Care Facility

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Derse Fabricates Temporary Structures for Alternative Care Facility

4/27/2020
Derse, a complete face-to-face marketing company headquartered in Milwaukee, Wis., sourced, fabricated, and installed 530 temporary 10-by-10-foot patient rooms at the alternative care facility within the Exposition Center at Wisconsin State Fair Park. Wisconsin Governor Tony Evers announced the plans for the alternative care facility on Thursday, April 9.

Derse was selected by Gilbane Building Company, the appointed general contractor for the project, as one of several local subcontractors that will assist in constructing the alternative care facility.

Derse

The temporary rooms, intended to be used to treat COVID-19 patient cases, were assembled and installed in eight days. Derse used its Milwaukee-based production and warehousing facility located three miles from Wisconsin State Fair Park, as well as several other Derse divisional facilities, to complete the build-out and deployment of the temporary patient rooms. Additionally, Derse engaged Sho-Link, a national trade show service and labor cooperative, to install the patient rooms. In total, more than 100 workers across multiple shifts were leveraged each day to complete the project.

Each patient space consists of three 8-foot-tall walls, with an antimicrobial curtain entrance, and are 10-feet-long by 10-feet-wide. The walls of each room were built using PVC-encased panels that allow for efficient disinfections, and will be properly disposed of after they are dismantled. Derse, along with a variety of exhibit builders and service providers across the country, are stepping up to support FEMA, the Army Corps of Engineers, and local and state agencies to help others get through this health crisis with temporary hospitals and testing centers.

“Our employees worked tirelessly to support this urgent need,” said Brett Haney, Derse CEO. “The trade show industry has been hit hard by the impact of COVID-19. With our exhibit fabrication work on pause, we see an opportunity to offer our unique expertise to rapidly deploy and install temporary structures. We know the logistics, manpower, and effort it takes to deliver an initiative at this scale. Our production crews were ready to hit the ground running and tackle this important project.”

About Derse
Headquartered in Milwaukee, Wis., Derse is a complete face-to-face marketing agency and exhibit builder with more than 450 employees and six full-service divisions. For 72 years Derse has created award-winning exhibits, events, and environments for client programs in more than 50 countries, and is consistently recognized as one of Deloitte’s Wisconsin 75 largest and most successful privately held companies in the state. Experiences Matter at Derse. For more information about how Derse is providing its services to fight COVID-19, visit derse.com/covid-19-solutions.

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