 |
|
|
||||||||||
|
trending
Sponsored Content
Swag is Out, Experiences are In: The New Era of Corporate Event Engagement 
EXHIBITOR News
David DuBois Announces Retirement as President of Exhibitor Group After Distinguished Career
People
The Trade Group Adds Four VPs to Executive Leadership Team
EXHIBITORLIVE News
Exhibitor Group Opens Exhibit Space Selection for EXHIBITORLIVE 2025 in San Antonio
Company News
Ashfield Event Experiences and WRG Combine to Create New Global Experiential Agency, Emota
Company News
Cvent Acquires Reposite to Expand its Global Vendor and Supplier Sourcing Marketplace
International
Ras Al Khaimah Economic Zone Signs Memorandum of Understanding with the Indian Chamber of Commerce
People
Derek P. Linde Named President of GES as Part of Expanded Role
People
Panittha Buri Elected as UFI President for 2025-26
submit your news
 email newsletter
 |
Company News
Switch Pivots Sampling Program in Wake of COVID-19
4/24/2020
St. Louis-based marketing agency Switch has implemented a merchandising program for beverage brand Sparkling Ice to put product in the hands of consumers and help out the sales and delivery teams at the point of purchase. In three days, Switch recruited and trained 30+ brand ambassadors to become merchandisers and set schedules and routes with store lists provided by the Sparkling Ice sales team. As a result, within the first four weeks, Switch had over 1,750 store visits in 15 markets and stocked over 11,000 cases of product. Switch actively communicated with all employees in the field to ensure proper health protocols were being met. Merchandisers were provided with an essential letter due to “stay-at-home” orders and Vendor ID badges that complied with store policies. 
The new merchandising strategy helped sales and delivery teams that were overwhelmed while simultaneously keeping people employed. Most importantly, it provided comfort to consumers by making products available and easy to find in a time when they needed to move quickly and efficiently through stores. About Switch Switch is an innovative, independent agency based in St. Louis, MO, that delivers impactful experiences. Through business meetings and live event production, mobile tours and activations, consumer events, digital and social media, and branded content and design, we help businesses of all sizes develop meaningful connections with their audiences. www.switch.us Contact: chrisj@switch.us |
FIND IT - MARKETPLACE
|
|
||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||
|
TOPICS Measurement & Budgeting Planning & Execution Marketing & Promotion Events & Venues Personal & Career Exhibits & Experiences International Exhibiting Resources for Rookies Research & Resources |
MAGAZINE Subscribe Today! Renew Subscription Update Address Digital Downloads Newsletters Advertise |
FIND-IT Exhibit & Display Producers Products & Services Supplier to Supplier All Companies Compare Get Listed |
EXHIBITORLIVE Sessions Certification Exhibit Hall Exhibit at the Show Registration |
ETRAK Sessions Certification F.A.Q. Registration |
EDUCATION WEEK Overview Sessions Hotel Registration |
CERTIFICATION The Program Steps to Certification Faculty and Staff Enroll in CTSM Submit Quiz Answers My CTSM |
AWARDS Sizzle Awards Exhibit Design Awards Portable/Modular Awards Corporate Event Awards Centers of Excellence |
NEWS Associations/Press Awards Company News International New Products People Shows & Events Venues & Destinations EXHIBITOR News |
||||||||||||||||||||
|
||||||||||||||||||||||||||||
