Latest Survey Reveals UK Events Industry Eyes September 2020 as Road to Recovery

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International
Latest Survey Reveals UK Events Industry Eyes September 2020 as Road to Recovery

4/24/2020
The UK Events Industry believes that September 2020 is expected to be the most significant month when it comes to post COVID-19 recovery, as it forecasts a rise in both enquiry and booking levels, according to a new survey released today.

The Business Events Sentiment Survey, created by specialist PR and brand communications agency davies tanner, in partnership with the Business Visits & Events Partnership (BVEP), received responses from 556 business events professionals across the UK. The survey was created to assist venues, hotels, destinations and other key sector suppliers in planning recovery activity post the COVID-19 pandemic.

In the survey, 38% of respondents stated September 2020 as the primary month when they expect to see both enquiries and bookings begin to increase, though some believe this will happen sooner, with 12% indicating July as the beginning of the recovery period. A further 10% believe this will be August, with 13% indicating this will begin in October.

In terms of industry-wide recovery, respondents believe that the impact of COVID-19 on the business events industry will be longer lasting. 50% of respondents believe that the industry as a whole will not return to any form of normality for at least 12 months, with only 27% believing that this could be achieved within 9 - 12 months.

The Business Events Sentiment survey provides a snapshot of sentiment across the UK business events industry, and was completed by buyers (corporate planners, associations and agencies), venues and suppliers between 6th – 14th April, prior to the further lockdown measures introduced on April 16th.

For more information and to download a free copy of the report, please go to: https://bit.ly/2VXxT7Q

About davies tanner
davies tanner is an independent, established and specialist communications agency dedicated to delivering engaging and powerful PR strategies and campaigns for the travel, tourism and hospitality industry. www.daviestanner.com

About the BVEP
The Business Visits and Events Partnership’s (BVEP) vision is to support sustainable growth for the United Kingdom’s Events Industry. BVEP’s mission is to support growth across the entire sector via advocacy, networking, collaboration and a collective voice.

BVEP’s objectives are to:

Operate an umbrella organisation to represent, promote and further the interest of member organisations involved in the United Kingdom Events Industry
Advance the interests, standing, quality, sustainability and growth of the United Kingdom Events’ Industry
Seek greater collaboration across the Events’ Industry sectors on common issues
Forge close links with Government departments, including devolved Governments where possible via representation that can influence favourable policies towards the Industry. In particular, maintain strong relationships with key sponsoring departments, DCMS, DIT and BEIS
Seek a stronger link with the Creative Industries and other related sectors
Encourage joint events
Increase the focus on professionalism and skills development

BVEP Partners