Speaker Bios
Francesca Gangitano, senior director, strategy & planning, Impact XM
Francesca is a 20+ year veteran of all forms of live, virtual, and digital immersive experience design. She has developed some of the most iconic live experiences in healthcare, technology, consumer goods, gaming, sports, spirits, and automotive amongst others. Whether it's a weeklong technology conference, a 10-city product launch, a pop-up retail experience, a road-tour, or a festival, Francesca can architect a strategy and assure the work is extraordinary, compelling, and fires up the audience.
Jim Gilmore, co-founder, Strategic Horizons LLP and co-author of "The Experience Economy", "Authenticity" and "Look"
Jim Gilmore, co-founder, Strategic Horizons LLP, is co-author of "The Experience Economy: Competing for Time, Attention, and Money," "Authenticity: What Consumers Really Want," and author of "Look: A Practical Guide for Improving Your Observational Skills." He teaches in the Design & Innovation Department of the Weatherhead School of Management at Case Western Reserve University.
Mark Gnatovic, executive vice president, SearchWide Global
Mark heads the executive search division that specializes in talent acquisition for the experiential event marketing, convention, tradeshow, and venue sectors for SearchWide Global, a full-service executive search firm. He has overseen recruitment initiatives across corporate, agency, and non-profit domains including C-level to director positions within marketing/sales/creative and operations. He has sat on the IAVM board as a trustee and an EXCOM member and is active with many industry trade associations in the meeting/event space.
Pablo Gonzalez, founder/CEO, BeTheStage.live
Pablo Gonzalez believes community is the ultimate advantage for a business, and to build it, you need to use category design principles to evangelize a problem your clientele cares deeply about. He has sold $60M+ construction projects, rescued fledgling start-ups, set record breaking quarters for $100M+ companies, and been named a a Top 20 Under 40 in his hometown of Miami. His trade show techniques were featured in The Ultimate Sales Machine (New Edition).
Janet Good, CTSM Diamond, senior account executive, MC˛
An Account Executive of MC˛ for 20 years, Janet equally enjoys all aspects of the face-to-face marketing process: design, construction, project management, culminating in the delivery of integrated brand marketing strategies, working with client and internal teams to "make it all happen." She is a graduate of Drexel University where she earned B.S. degrees in Business Marketing and Commerce and Engineering. Prior to joining the trade show arena, Janet immersed herself in the advertising, publishing, and point-of-purchase display industries.
Lisa Greyhill, MAS, founder and CEO, Firebrand Global Marketing
Lisa Greyhill, MAS, is founder and CEO of Firebrand Global Marketing. Greyhill's career started in tech B2B marketing before starting Firebrand in 2005, where she focused on strong client relationships drive successful long-term business. Greyhill is an active board member of the Promotional Products Association of Chicago, and a Committee member at Promotional Productions Association International. Firebrand holds WBE and WOSB certifications; and other WBE and Veteran and Minority Owned Businesses have merged with Firebrand.
Heather Griffin, vice president of marketing, Impact XM
Heather Griffin has 16+ years of experience in B2B and B2C marketing and 10+ years of experience focusing on sustainabilty initiatives across multiple organizations helping them to attain a number of certifications. At Impact XM, a global experiential marketing agency, Heather leads all marketing strategy and efforts on behalf of the company, is the Head of Sustainabilty, and Executive Chairman of the Sustainability Board driving innovation and conversation to help make a more sustainable industry.
John Griffith, managing director of account services, Markey's
With a dedicated commitment spanning three decades, John Griffith is the Managing Director of Account Services at Markey's. Leveraging his extensive experience and strong technical background in live event execution and planning, John oversees an exceptional team of National Account Managers who handle more than 30 million dollars of business on an annual basis. John actively contributes to the development of training programs and operational processes, ensuring that Markey's remains a trailblazer in the industry.
Kyle Grogan, trade show coordinator, HEIDENHAIN Corporation
As HEIDENHAIN North America's Tradeshow Coordinator, Kyle Grogan brilliantly fuses behavioral psychology from his University of Iowa B.A. to sculpt creative event strategies that stand out. Beyond managing 15+ annual trade shows, he's one of the rare 6,000 people in history to conquer the Leadville Trail 100-mile run, America's highest elevation race. Kyle's not just about business; he's about breaking barriers.
Francesca Gangitano, senior director, strategy & planning, Impact XMFrancesca is a 20+ year veteran of all forms of live, virtual, and digital immersive experience design. She has developed some of the most iconic live experiences in healthcare, technology, consumer goods, gaming, sports, spirits, and automotive amongst others. Whether it's a weeklong technology conference, a 10-city product launch, a pop-up retail experience, a road-tour, or a festival, Francesca can architect a strategy and assure the work is extraordinary, compelling, and fires up the audience.
Jim Gilmore, co-founder, Strategic Horizons LLP and co-author of "The Experience Economy", "Authenticity" and "Look"Jim Gilmore, co-founder, Strategic Horizons LLP, is co-author of "The Experience Economy: Competing for Time, Attention, and Money," "Authenticity: What Consumers Really Want," and author of "Look: A Practical Guide for Improving Your Observational Skills." He teaches in the Design & Innovation Department of the Weatherhead School of Management at Case Western Reserve University.
Mark Gnatovic, executive vice president, SearchWide GlobalMark heads the executive search division that specializes in talent acquisition for the experiential event marketing, convention, tradeshow, and venue sectors for SearchWide Global, a full-service executive search firm. He has overseen recruitment initiatives across corporate, agency, and non-profit domains including C-level to director positions within marketing/sales/creative and operations. He has sat on the IAVM board as a trustee and an EXCOM member and is active with many industry trade associations in the meeting/event space.
Pablo Gonzalez, founder/CEO, BeTheStage.livePablo Gonzalez believes community is the ultimate advantage for a business, and to build it, you need to use category design principles to evangelize a problem your clientele cares deeply about. He has sold $60M+ construction projects, rescued fledgling start-ups, set record breaking quarters for $100M+ companies, and been named a a Top 20 Under 40 in his hometown of Miami. His trade show techniques were featured in The Ultimate Sales Machine (New Edition).
Janet Good, CTSM Diamond, senior account executive, MC˛An Account Executive of MC˛ for 20 years, Janet equally enjoys all aspects of the face-to-face marketing process: design, construction, project management, culminating in the delivery of integrated brand marketing strategies, working with client and internal teams to "make it all happen." She is a graduate of Drexel University where she earned B.S. degrees in Business Marketing and Commerce and Engineering. Prior to joining the trade show arena, Janet immersed herself in the advertising, publishing, and point-of-purchase display industries.
Lisa Greyhill, MAS, founder and CEO, Firebrand Global MarketingLisa Greyhill, MAS, is founder and CEO of Firebrand Global Marketing. Greyhill's career started in tech B2B marketing before starting Firebrand in 2005, where she focused on strong client relationships drive successful long-term business. Greyhill is an active board member of the Promotional Products Association of Chicago, and a Committee member at Promotional Productions Association International. Firebrand holds WBE and WOSB certifications; and other WBE and Veteran and Minority Owned Businesses have merged with Firebrand.
Heather Griffin, vice president of marketing, Impact XMHeather Griffin has 16+ years of experience in B2B and B2C marketing and 10+ years of experience focusing on sustainabilty initiatives across multiple organizations helping them to attain a number of certifications. At Impact XM, a global experiential marketing agency, Heather leads all marketing strategy and efforts on behalf of the company, is the Head of Sustainabilty, and Executive Chairman of the Sustainability Board driving innovation and conversation to help make a more sustainable industry.
John Griffith, managing director of account services, Markey'sWith a dedicated commitment spanning three decades, John Griffith is the Managing Director of Account Services at Markey's. Leveraging his extensive experience and strong technical background in live event execution and planning, John oversees an exceptional team of National Account Managers who handle more than 30 million dollars of business on an annual basis. John actively contributes to the development of training programs and operational processes, ensuring that Markey's remains a trailblazer in the industry.
Kyle Grogan, trade show coordinator, HEIDENHAIN CorporationAs HEIDENHAIN North America's Tradeshow Coordinator, Kyle Grogan brilliantly fuses behavioral psychology from his University of Iowa B.A. to sculpt creative event strategies that stand out. Beyond managing 15+ annual trade shows, he's one of the rare 6,000 people in history to conquer the Leadville Trail 100-mile run, America's highest elevation race. Kyle's not just about business; he's about breaking barriers.
