WEDNESDAY 4:00 PM - 5:30 PM
Track: Global Exhibit Marketing90 Minute Session
CTSM
W5010R
A Trip Around the World - Must-Knows for Global Exhibiting
Take a fun and fast trip around the world as we explore seven fascinating, major world destinations! The goal of this session is to equip you with a basic working knowledge of each of these global locations: Abu Dhabi, Tokyo, São Paulo, Mexico City, Düsseldorf, Shanghai, and Hong Kong. You will develop insights, gain a greater appreciation for, and have more confidence in handling shows in these cities. Some of what we will explore includes:
• Exhibition industry sophistication
• People and culture
• Venue particulars
• Geography and climate
• Political and business landscape
• Mindset and philosophy
• Common challenges
• Exhibition industry sophistication
• People and culture
• Venue particulars
• Geography and climate
• Political and business landscape
• Mindset and philosophy
• Common challenges
FACULTY:
Jeff Hannah, founder and president, Global Exhibitor
Jeff Hannah, Founder & President of Global Exhibitor, is an expert in the global trade show industry. He podcasts, consults, writes, and speaks about cross-cultural and trade show differences. Having founded companies in the UK, UAE and the USA, he has produced branded environments in over 50 countries for many of the world's top brands. He hosts The Global Exhibitor Podcast, and blogs at www.GlobalExhibitor.com. Hannah holds a BS in Industrial Design from Georgia Tech.
Connect with Jeff Hannah:
Additional sessions presented by Jeff Hannah:
M5005 Global Frameworks: Exhibiting within the Context of Culture - Part I
M5006 Global Frameworks: Exhibiting within the Context of Culture - Part II
Jeff Hannah, founder and president, Global Exhibitor
Jeff Hannah, Founder & President of Global Exhibitor, is an expert in the global trade show industry. He podcasts, consults, writes, and speaks about cross-cultural and trade show differences. Having founded companies in the UK, UAE and the USA, he has produced branded environments in over 50 countries for many of the world's top brands. He hosts The Global Exhibitor Podcast, and blogs at www.GlobalExhibitor.com. Hannah holds a BS in Industrial Design from Georgia Tech.
Connect with Jeff Hannah:
Additional sessions presented by Jeff Hannah:
M5005 Global Frameworks: Exhibiting within the Context of Culture - Part I
M5006 Global Frameworks: Exhibiting within the Context of Culture - Part II
