MONDAY 1:00 PM - 2:30 PM
Track: Global Exhibit Marketing90 Minute Session
M5006 Advanced Learning Session:
Global Frameworks: Exhibiting within the Context of Culture - Part II
Pre-requisite: Part I M5005 taken at this or a previous show.
CTSM Candidates with 5 or more years of experience may
take this session in place of certain five-digit required sessions, with prior approval.
Understanding national culture is key to creating successful international trade show experiences, but neglecting subtle nuances in cross-cultural interactions can damage relationships and nullify efforts. Recognizing that trade shows are conducted within "the context of culture" can help you see things from a totally different perspective. As we identify and explore the dimensions of national culture, we will share practical insights to help build bridges across cultural divides and better connect target audiences. Some of what we will explore includes:
• Lifestyle: being vs. doing
• Communications: verbal and non-verbal
• Risk: uncertainty avoidance
• Social norms: rules and indulgence
• The typical "American" way
• Development of cultural intelligence
• Lifestyle: being vs. doing
• Communications: verbal and non-verbal
• Risk: uncertainty avoidance
• Social norms: rules and indulgence
• The typical "American" way
• Development of cultural intelligence
CTSM Candidates with 5 or more years of experience may
take this session in place of certain five-digit required sessions, with prior approval.
FACULTY:
Jeff Hannah, founder and president, Global Exhibitor
Jeff Hannah, Founder & President of Global Exhibitor, is an expert in the global trade show industry. He podcasts, consults, writes, and speaks about cross-cultural and trade show differences. Having founded companies in the UK, UAE and the USA, he has produced branded environments in over 50 countries for many of the world's top brands. He hosts The Global Exhibitor Podcast, and blogs at www.GlobalExhibitor.com. Hannah holds a BS in Industrial Design from Georgia Tech.
Connect with Jeff Hannah:
Additional sessions presented by Jeff Hannah:
W5010R A Trip Around the World - Must-Knows for Global Exhibiting
M5005 Global Frameworks: Exhibiting within the Context of Culture - Part I
Jeff Hannah, founder and president, Global Exhibitor
Jeff Hannah, Founder & President of Global Exhibitor, is an expert in the global trade show industry. He podcasts, consults, writes, and speaks about cross-cultural and trade show differences. Having founded companies in the UK, UAE and the USA, he has produced branded environments in over 50 countries for many of the world's top brands. He hosts The Global Exhibitor Podcast, and blogs at www.GlobalExhibitor.com. Hannah holds a BS in Industrial Design from Georgia Tech.
Connect with Jeff Hannah:
Additional sessions presented by Jeff Hannah:
W5010R A Trip Around the World - Must-Knows for Global Exhibiting
M5005 Global Frameworks: Exhibiting within the Context of Culture - Part I
