Booth Basics Boot Camp 2.0. The rights/wrongs, ins/outs, successes/failures on the trade show floor.
 •  What is the difference between "epic fail" and "total success" on the tradeshow floor? Size, budget, location, or a tightly integrated strategy and staff?
 •  Where do you start? What are the basics? (First step, Quantification)
 •  Booth layout, traffic flow, and space selection advantages
 •  Visual and physical barriers that restrict interaction with attendees
 •  Common errors in booth design and execution
 •  Booth staff training and exhibitor etiquette
 •  Sales engagement techniques that help maximize lead counts
 •  How to make your booth and brand memorable (for all the right reasons)
 •  Sponsorships and hosted events that add value to an exhibit
 •  Local, national and international differences in exhibiting