SUNDAY 8:30 AM - 12:00 PM
Track: Marketing & SalesS3062 Half-Day Workshop:
Humanize Your Target Audience with Attendee Personas
Are you attracting the right audience to your in person or virtual event? Does the experience you're creating inspire them to act? If not, attendee personas could be the key to improving the results of your next event. Personas are descriptions that represent your ideal target attendees. Once you've created personas, you can use them to guide your strategy, messaging, and overall attendee experience. In this hands-on, roll-up your sleeves workshop, you'll learn a step-by-step process to crafting personas that goes beyond traditional demographics to include awareness levels, motivations, interests, and behavioral drivers. We'll even help you to apply these techniques to your own project. Learn to:
• Identify your ideal audience
• Create robust attendee personas for your next event
• Understand special considerations around personas and virtual events
• Incorporate persona insights into your marketing plan
• Use personas to drive your event strategy
• Identify your ideal audience
• Create robust attendee personas for your next event
• Understand special considerations around personas and virtual events
• Incorporate persona insights into your marketing plan
• Use personas to drive your event strategy
CTSM Candidates with 5 or more years of experience may
take this session in place of certain five-digit required sessions, with prior approval.
FACULTY:
Ellen Kaminski, president and COO, Exhibit Concepts, Inc.
Ellen Campbell-Kaminski is President and COO of Exhibit Concepts, Inc. (ECI) and oversees the company's sales and marketing, strategy, and development of new products and services. Prior to ECI, Ellen held executive positions in marketing and business development for software and information services companies. Ellen holds a BA in Communications from the University of Pennsylvania and an MBA from Georgetown University. She teaches at the University of Dayton and speaks on branding and marketing effectiveness.
Connect with Ellen Kaminski:
Additional sessions presented by Ellen Kaminski:
T3038 The Importance of Brand Continuity in Face-to-Face Marketing
T3048R Sales and Marketing Alignment: How to Get - and Stay - on the Same Page
W3025 Integrated Marketing Strategies for New Product and Brand Launches
Ellen Kaminski, president and COO, Exhibit Concepts, Inc.Ellen Campbell-Kaminski is President and COO of Exhibit Concepts, Inc. (ECI) and oversees the company's sales and marketing, strategy, and development of new products and services. Prior to ECI, Ellen held executive positions in marketing and business development for software and information services companies. Ellen holds a BA in Communications from the University of Pennsylvania and an MBA from Georgetown University. She teaches at the University of Dayton and speaks on branding and marketing effectiveness.
Connect with Ellen Kaminski:
Additional sessions presented by Ellen Kaminski:
T3038 The Importance of Brand Continuity in Face-to-Face Marketing
T3048R Sales and Marketing Alignment: How to Get - and Stay - on the Same Page
W3025 Integrated Marketing Strategies for New Product and Brand Launches
