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Required Session Substitution Request
(Offered to candidates with 5 or more years of experience)

I would like to replace one or more of the following required sessions for CTSM certification.
I understand that the exam will still be based upon the 23 core curriculum sessions.


Check the session(s) that you wish to replace, and indicate the replacement session(s):

10819 How to Measure the Value of Trade Show Participation - Part I: Basic Concepts

Allowed replacements:

105 Using Surveys to Measure Your Performance in Trade Shows and Events
107 Advanced Learning Session: Mastering Measurement, Reporting and ROI
108 Half-Day Workshop & Authors Executive Series: Lean Six Sigma White Belt for Exhibitors
156 Escape the Tyranny of ROI and Measure What Actually Matters

Replace with session number:

 
10919 How to Measure the Value of Trade Show Participation - Part II: Practical Application

Allowed replacements:

105 Using Surveys to Measure Your Performance in Trade Shows and Events
107 Advanced Learning Session: Mastering Measurement, Reporting and ROI
108 Half-Day Workshop & Authors Executive Series: Lean Six Sigma White Belt for Exhibitors
156 Escape the Tyranny of ROI and Measure What Actually Matters

Replace with session number:

 
20419 Don't Skip the Meetings Pre-, At- and Post-: Guideposts to Success

Allowed replacements:

417 Half-Day Workshop: Do Your Own Staff Training

Replace with session number:

 
21419 The Basics of Trade Show Project Management - Part I

Allowed replacements:
105 Using Surveys to Measure Your Performance in Trade Shows and Events
107 Advanced Learning Session: Mastering Measurement, Reporting and ROI
108 Half-Day Workshop & Authors Executive Series: Lean Six Sigma White Belt for Exhibitors
156 Escape the Tyranny of ROI and Measure What Actually Matters
205 Make Smarter Decisions to Maximize Your Show Outcomes
261 Trade Show Exhibiting for Large Corporations
304 Advanced Learning Session: Content + Interactions: A Formula for Effective Marketing Impact
317 How to Double Your Qualified Leads: Best Practices in Trade Show Lead Acquisition
328 Advanced Learning Session: 360 Degree Event Planning: From Selection to Experience Design
348 Sales and Marketing Alignment: How to Get-and Stay-on the Same Page
350 Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
403 Build a Better RFP
405 The New Tribes: Event Experience in the New Era
417 Half-Day Workshop: Do Your Own Staff Training
445 The Un-micromanager: Let Your Leaders Lead
502 Introduction to International Meeting Planning: Western Europe
505/506 Advanced Learning Session: Global Frameworks: Marketing from the Context of Culture - Parts I & II
508 Half-Day Workshop: International Exhibiting A Primer for Success
510 A Trip Around the World Must Knows for Global Exhibiting
550 Kiss, Bow, or Shake Hands®: Communicating Across Cultures
603 Create Engaging Experiences
604 Develop a Killer Strategy to Win the Attendee Engagement Battle
610 Small Exhibit, Big Results
612/613 Creating Innovative Exhibit and Event Experiences - Parts I & II
622 Half-Day Workshop & Field Trip: The Best Thing Is Being There Site Inspection Workshop
637 Mastering the Meeting Maze
676 Maximize the Benefits of Design Thinking: Start with a Healthy Design Attitude
758 Thrive Under Deadlines: Strategies for Success
765 Build Your Personal Brand: Strategies to Supercharge Your Career

Replace with session number:

 
21519 The Basics of Trade Show Project Management - Part II

Allowed replacements:
105 Using Surveys to Measure Your Performance in Trade Shows and Events
107 Advanced Learning Session: Mastering Measurement, Reporting and ROI
108 Half-Day Workshop & Authors Executive Series: Lean Six Sigma White Belt for Exhibitors
156 Escape the Tyranny of ROI and Measure What Actually Matters
205 Make Smarter Decisions to Maximize Your Show Outcomes
261 Trade Show Exhibiting for Large Corporations
304 Advanced Learning Session: Content + Interactions: A Formula for Effective Marketing Impact
317 How to Double Your Qualified Leads: Best Practices in Trade Show Lead Acquisition
328 Advanced Learning Session: 360 Degree Event Planning: From Selection to Experience Design
348 Sales and Marketing Alignment: How to Get-and Stay-on the Same Page
350 Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
403 Build a Better RFP
405 The New Tribes: Event Experience in the New Era
417 Half-Day Workshop: Do Your Own Staff Training
445 The Un-micromanager: Let Your Leaders Lead
502 Introduction to International Meeting Planning: Western Europe
505/506 Advanced Learning Session: Global Frameworks: Marketing from the Context of Culture - Parts I & II
508 Half-Day Workshop: International Exhibiting A Primer for Success
510 A Trip Around the World Must Knows for Global Exhibiting
550 Kiss, Bow, or Shake Hands®: Communicating Across Cultures
603 Create Engaging Experiences
604 Develop a Killer Strategy to Win the Attendee Engagement Battle
610 Small Exhibit, Big Results
612/613 Creating Innovative Exhibit and Event Experiences - Parts I & II
622 Half-Day Workshop & Field Trip: The Best Thing Is Being There Site Inspection Workshop
637 Mastering the Meeting Maze
676 Maximize the Benefits of Design Thinking: Start with a Healthy Design Attitude
758 Thrive Under Deadlines: Strategies for Success
765 Build Your Personal Brand: Strategies to Supercharge Your Career

Replace with session number:

 
30719 Advanced Learning Session: Creative Thinking to Reinvigorate Your Program

Allowed replacements:
304 Advanced Learning Session: Content + Interactions: A Formula for Effective Marketing Impact
317 How To Double Your Qualified Leads: Best Practices in Trade Show Lead Acquisition
328 Advanced Learning Session: 360 Degree Event Planning: From Selection to Experience Design
348 Sales and Marketing Alignment: How to Get-and Stay-on the Same Page
350 Focus on Attention: How to Optimize your Messaging on the Trade Show Floor

Replace with session number:

 
30819 Business Marketing Strategies and Trade Shows

Allowed replacements:
304 Advanced Learning Session: Content + Interactions: A Formula for Effective Marketing Impact
317 How To Double Your Qualified Leads: Best Practices in Trade Show Lead Acquisition
328 Advanced Learning Session: 360 Degree Event Planning: From Selection to Experience Design
348 Sales and Marketing Alignment: How to Get-and Stay-on the Same Page
350 Focus on Attention: How to Optimize your Messaging on the Trade Show Floor

Replace with session number:

 
31119 How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program

Allowed replacements:
304 Advanced Learning Session: Content + Interactions: A Formula for Effective Marketing Impact
317 How To Double Your Qualified Leads: Best Practices in Trade Show Lead Acquisition
328 Advanced Learning Session: 360 Degree Event Planning: From Selection to Experience Design
348 Sales and Marketing Alignment: How to Get-and Stay-on the Same Page
350 Focus on Attention: How to Optimize your Messaging on the Trade Show Floor

Replace with session number:

 
31319 Beyond the Basics of Booth Selling

Allowed replacements:
304 Advanced Learning Session: Content + Interactions: A Formula for Effective Marketing Impact
317 How To Double Your Qualified Leads: Best Practices in Trade Show Lead Acquisition
328 Advanced Learning Session: 360 Degree Event Planning: From Selection to Experience Design
348 Sales and Marketing Alignment: How to Get-and Stay-on the Same Page
350 Focus on Attention: How to Optimize your Messaging on the Trade Show Floor

Replace with session number:

 
31519 Integrated Marketing Communications

Allowed replacements:
304 Advanced Learning Session: Content + Interactions: A Formula for Effective Marketing Impact
317 How To Double Your Qualified Leads: Best Practices in Trade Show Lead Acquisition
328 Advanced Learning Session: 360 Degree Event Planning: From Selection to Experience Design
348 Sales and Marketing Alignment: How to Get-and Stay-on the Same Page
350 Focus on Attention: How to Optimize your Messaging on the Trade Show Floor

Replace with session number:

 
32219 No Exhibit is an Island Building a Bridge to Success

Allowed replacements:
304 Advanced Learning Session: Content + Interactions: A Formula for Effective Marketing Impact
317 How To Double Your Qualified Leads: Best Practices in Trade Show Lead Acquisition
328 Advanced Learning Session: 360 Degree Event Planning: From Selection to Experience Design
348 Sales and Marketing Alignment: How to Get-and Stay-on the Same Page
350 Focus on Attention: How to Optimize your Messaging on the Trade Show Floor

Replace with session number:

 
40219 Basic Project Management and Reporting Skills

Allowed replacements:
403 Build a Better RFP
405 The New Tribes: Event Experience in the New Era
417 Half-Day Workshop: Do Your Own Staff Training
445 The Un-micromanager: Let Your Leaders Lead

Replace with session number:

 
52219 International Events: Expanding Your Global Reach

Allowed replacements:
502 Introduction to International Meeting Planning: Western Europe
505/506 Advanced Learning Session: Global Frameworks:Marketing from the Context of Culture, Parts I & II
508 Half-Day Workshop: International Exhibiting - A Primer for Success
510 A Trip Around the World Must Knows for Global Exhibiting
550 Kiss, Bow, or Shake Hands®: Communicating Across Cultures

Replace with session number:

 
60819 From Marketing to Measurement: 10 Steps to a Great Corporate Event

Allowed replacements:
603 Create Engaging Experiences
604 Develop a Killer Strategy to Win the Attendee Engagement Battle
622 Half-Day Workshop & Field Trip: The Best Thing Is Being There Site Inspection Workshop
637 Mastering the Meeting Maze

Replace with session number:

 
61019 The Basics of Event Planning and Management - Part I

Allowed replacements:
603 Create Engaging Experiences
604 Develop a Killer Strategy to Win the Attendee Engagement Battle
622 Half-Day Workshop & Field Trip: The Best Thing Is Being There Site Inspection Workshop
637 Mastering the Meeting Maze

Replace with session number:

 
61119 The Basics of Event Logistics and Implementation - Part II

Allowed replacements:
603 Create Engaging Experiences
604 Develop a Killer Strategy to Win the Attendee Engagement Battle
622 Half-Day Workshop & Field Trip: The Best Thing Is Being There Site Inspection Workshop
637 Mastering the Meeting Maze

Replace with session number:

 
61719 Graphics Boot Camp: The Basics Every Event Manager Should Know

Allowed replacements:
108 Half-Day Workshop & Authors Executive Series: Lean Six Sigma White Belt for Exhibitors
603 Create Engaging Experiences
610 Small Exhibits, Big Results
612/613 Creating Innovative Exhibit & Event Experiences, Parts I & II
676 Maximize the Benefits of Design Thinking: Start with a Healthy Design Attitude

Replace with session number:

 
62019 The @show Experience Understand the Essentials of Exhibit Design

Allowed replacements:
108 Half-Day Workshop & Authors Executive Series: Lean Six Sigma White Belt for Exhibitors
603 Create Engaging Experiences
610 Small Exhibits, Big Results
612/613 Creating Innovative Exhibit & Event Experiences, Parts I & II
676 Maximize the Benefits of Design Thinking: Start with a Healthy Design Attitude

Replace with session number:

 
72119 Negotiating Skills to Win

Allowed replacements:
758 Thrive Under Deadlines: Strategies for Success
765 Build Your Personal Brand: Strategies to Supercharge Your Career

Replace with session number:

 
72319 Communicating with Others: Essentials for Success

Allowed replacements:
758 Thrive Under Deadlines: Strategies for Success
765 Build Your Personal Brand: Strategies to Supercharge Your Career

Replace with session number:

 

Name


Title


Company


Years of Experience


Phone Number


E-mail Address



Any comments or questions?

Option choices must be approved by the executive director of the CTSM program.
You will be notified of approval.

Questions?

Contact CTSM


Program Administrator
Wendy Lewis
310 S. Broadway, Suite 101
Rochester, MN 55904

Telephone: 507.424.4881
Fax: 507.289.5253

wlewis@ctsm.com
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