CTSM - Certified Trade Show Marketer

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CERTIFIED
TRADE SHOW MARKETER

The
Program

Steps to
Certification

Faculty
and Staff

Information
For Bosses

Smarter Exhibiting.
Increased Accountability.
Better Results.

The Certified Trade Show Marketer (CTSM) Program serves organizations and individuals whose objective is to produce high-performance trade show and event marketing programs with measurable bottom line results.

An employee who enrolls as a CTSM candidate is an investment in the future success of your organization. CTSM provides a proven return on investment for organizations by transforming staff into skilled and knowledgeable marketing professionals.

What every manager should know before their employee becomes a candidate for CTSM certification:


CTSM is the only University-Affiliated Professional Certification Program for trade show and event marketers. CTSM is the most comprehensive training program available anywhere, dedicated to teaching best practices. Developed in conjunction with Northern Illinois University (NIU) Outreach, certification requirements include a curriculum of 23 required sessions and 7.5 hours of elective sessions. While some other programs certify what a candidate already knows, CTSM requires completion of a list of core sessions from seven distinct learning tracks to provide a solid, well-balanced foundation of new skills and competencies. >> MORE About CTSM Today, more than 4,000 trade show professionals are currently enrolled in the Certified Trade Show Marketer (CTSM) Program, the trade show industry's only university-affiliated professional certification. More than 700 professionals have received academic accreditation through CTSM certification. CTSM was founded in 1992, by Exhibitor Media Group, sponsor of CTSM and producer of EXHIBITOR Conferences. For more information, contact: ctsm@exhibitorgroup.com 507.424.4882	CTSM candidates learn from the experts. CTSM faculty represent the most knowledgeable experts in the industry. They're academic professionals and accomplished practitioners. Each curriculum component is reviewed and updated periodically by CTSM's Director and audited by the University to reflect the most current training necessary to compete in today's ever-changing environment. >> MEET THE FACULTY Candidates not only take tests, they're required to prove results. To graduate (attain certification), CTSM candidates write a portfolio project case study describing how they applied the skills developed through the curriculum to improve their organization's own program.	Professional Development for Experienced Employees. Individuals with five or more years of experience have options for more advanced learning electives in place of basic ones, providing more relevance to your employee's responsibilities. Progress toward certification is paced according to your employee's job demands and available time. Opportunities to complete required sessions and electives include: EXHIBITORLIVE, EXHIBITOR Education Week, and online through EXHIBITOR eTrak. Your employee will have lots of help. CTSM offers candidates support through one-on-one assistance to schedule their sessions and ensure their learning goals are met as they advance efficiently toward certification. Upon enrollment, Program Mentors welcome new candidates to CTSM and answer questions. Our Academic Advisor is available for guidance and CTSM provides Graduate Advisors to work with candidates on their written portfolios. And finally, among the most valuable connections CTSM enrollees forge, is a strong peer network of professionals who "do what they do." >> SEE THE CURRICULUM

Participating
Companies

Join this growing group of companies
who've benefitted from supporting their
own CTSM graduate:


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