Search results for  jeff hannah

EXHIBITOR ARTICLES

Measuring Performance
10 Survey-Writing Guidelines
Writing an effective customer survey requires knowing both what to ask and how to ask it. Here are 10 guidelines to help you create an effective in-booth survey. >> full story

Planning & Management
Four Steps to Foreign Exhibiting
Tackling your first international trade show may seem like a daunting task, but if you stay focused on four basic things, that looming logistical nightmare may just become an enjoyable experience. >> full story

Measuring Performance
Extreme Measures
Information collected through RFID technology, in-depth surveys, and data visualization helps Jeffrey Masters of Philips Healthcare cater to thousands of professional attendees at the Radiological Society of North America show. >> full story

Presentations & Demonstrations
A Delightful Detour
Faced with various roadblocks that left him without an exhibit at a key show, Jabra Corp.’s Jeff Duchesne stays on track and increases leads by 125 percent. >> full story

Booth Staffing
Diagnosing Dysfunctional Staffers
Three staff-training experts (Susan Brauer, CME, president of Brauer Consulting Group LLC; Jefferson Davis, president of Competitive Edge LLC; and David Ren Jenkins, CEO of Trade Shows on Steroids) share their insights to help you nip eight common bad behaviors in the bud. >> full story

Social Media Marketing
The Future of Events
Is the future of events gloom and doom - or sunny and bright? Jaci Badzin knows and is willing to tell. >> full story

Planning & Management
Simplifying the Search for International Suppliers
Finding international vendors for overseas trade shows is no easy task. To help aid your supplier search, we’ve polled global experts for their advice and tips. >> full story

Trade Show Trends
International Exhibiting Guide: Barcelona
The least you need to know about exhibiting in Barcelona >> full story

Trade Show Trends
International Exhibiting Guide: Beijing
The least you need to know about exhibiting in Beijing >> full story

Trade Show Trends
International Exhibiting Guide: Dusseldorf, Germany
The least you need to know about exhibiting in Dusseldorf >> full story

Trade Show Trends
International Exhibiting Guide: Hong Kong
The least you need to know about exhibiting in Hong Kong >> full story

Trade Show Trends
International Exhibiting Guide: Johannesburg
The least you need to know about exhibiting in Johannesburg >> full story

Trade Show Trends
International Exhibiting Guide: Abu Dhabi
The least you need to know about exhibiting in Abu Dhabi >> full story

Trade Show Trends
International Exhibiting Guide: Melbourne
The least you need to know about exhibiting in Melbourne >> full story

How-To Tips
International Exhibiting
We asked 10 experts to share their tips and insights on working with overseas vendors. >> full story

Trade Show Trends
International Exhibiting Guide: Tokyo, Japan
The least you need to know about exhibiting in Tokyo, Japan >> full story

Planning & Management
Domestic Exhibiting Costs
We've recently started exhibiting internationally, and compared to crafting a similar experience in the United States, international exhibiting is downright cheap! Why are U.S. exhibiting costs so high? >> full story

How-To Tips
International Exhibiting
I'm working with an in-country exhibit house in Europe to design and build my first international booth. What are some potential potholes, and how can I effectively sidestep them? >> full story

Trade Show Trends
International Exhibiting Guide: Mexico City
The least you need to know about exhibiting in Mexico City >> full story

Measuring Performance
Techno Files: Part One
The first installment of our three-part series on tech tools explores Near Field Communication, tablet PCs, and Radio Frequency Identification. >> full story

Technology
Artificial Intelligence
We asked 10 experts to share their views and opinions on Artificial Intelligence (AI). >> full story

Exhibit Design
30 Memorable Moments
EXHIBITOR offers 30 of the most memorable exhibits it's featured over the past three decades, each one of which has a golden nugget of info that's still applicable today. >> full story

Exhibit Design
Super Size Me
After interviewing countless exhibit designers and experts in perception, EXHIBITOR offers seven ways – and oodles of eye-opening examples -- to make your small exhibit seem larger. >> full story

Blogs
Three Common Elements of ROI
Does calculating the return on investment (ROI) of your exhibiting program seem like an impossible task? Industry veteran Bob Milam says it's not that difficult, and offers some tips on how to do so. >> full story

Exhibit Design
Light Oversights
Don't know the first thing about lighting? Don't worry. Exhibit and event lighting experts expose 10 of the most serious slips – along with several illuminating ways to avoid them. >> full story

All-Star Awards
EXHIBITOR Magazine's 13th Annual All-Star Awards
Honoring the individual accomplishments of exhibit and event managers. >> full story

Rental Exhibits
Rental Furniture
We asked 10 exhibit managers, designers, and supplier reps for their thoughts regarding rental furniture. >> full story

RFPs & Booth Management
Requests for Proposals
We asked 10 exhibit managers and exhibit-house reps for their opinions and advice regarding RFPs. >> full story

Lead Management
Lead by Example
Three exhibitors adopt lead-management strategies that generate increased lead quality and higher conversion rates. >> full story

Exhibit Design
Design Minds
EXHIBITOR talks to a dozen designers who share their advice, insight, and opinions about all things exhibit design. >> full story

Cost Cutting
Cost-Conscious Lighting
We're incorporating a lighting design with significant rigging into our new exhibit. How can I control costs? >> full story

Planning & Management
Direct Mail
We asked a handful of exhibit managers and marketing professionals whether direct mail is still a powerful promotional tool. >> full story

Exhibit Design
Breaking the Ice
D-Link Systems Inc. steps out of the proverbial box and into a real one inhabited by a comedic character with a following at the International Consumer Electronics Show. >> full story

Exhibit Design
Writings on the Wall
DisplayWorks LLC incorporated large-scale graphics in its exhibit at CTIA Wireless. Those graphics took the form of oversized journals portraying its products' end users, and featured hand-written sketches and messages to underscore product attributes. >> full story

Exhibit Design
Double Features
Six double-deck exhibits that elevate their respective brands. These bi-level booths are stacked with second-story amenities and VIP space. >> full story

Green Exhibiting
Green Exhibiting
I want to communicate my company’s Green exhibit-marketing efforts to trade show attendees. How can we subtly inform them without sounding like Green washers? >> full story

Exhibit Design
Floor Plan Fundamentals
To help you select the best exhibit floor plan given your objectives, six design experts explain the most common booth layouts, including the benefits and drawbacks of each. >> full story

Exhibit Design
Disney's Land
Disney Consumer Products Inc.’s animated exhibit for the Licensing International Expo was a whimsical treat, featuring colorful intelligent lighting, immersive projection screens, and 450-foot ribbons hung from overhead truss. >> full story

Planning & Management
The Good Books
Looking to bone up on your business acumen? Check out our Recommended Reading List, which features eight books handpicked by our 2012 Editorial Advisory Board members. >> full story

Exhibit Promotions
Techno Files: Part Two
Our three-part tech series continues with this installment, which delves into two-dimensional bar codes, augmented reality (AR), and interactive touchscreens. >> full story

Social Media Marketing
Social Media Terminology
My boss has asked me to integrate social media and Web 2.0 tools into our exhibit-marketing program, but I can’t tell a wiki from a blog. Can you provide definitions for some of the most widely used Web 2.0 terms? >> full story

Corporate Event Awards
Growing Pains
Tableau Software Inc. balances astronomical attendance growth with careful attention toward maintaining a fun and intimate environment, and in doing so accommodates an 82-percent increase in attendees at its annual learning conference. >> full story

Virtual Events
Virtual Events
We asked 10 trade show and event professionals to share their opinions of and experiences with virtual and hybrid events. >> full story

Road Shows
Making the Case for Mobile Environments
Need to convince your decision-makers about investing in a mobile marketing event? Here are four arguments to help you secure their buy-in. >> full story

Exhibit Promotions
Direct Mail
We asked 10 industry experts to share their opinions and advice on direct mail. >> full story

Measuring Performance
The Dos and Don'ts of Writing Surveys
Here are seven expert tips for crafting a solid survey >> full story

Case Studies
Novation's Strategic Remix
After years of playing by ear and hitting false notes, music-equipment brand Novation changes keys with an interactive in-line that results in a 350-percent crescendo in actionable leads. >> full story

Rental Exhibits
Rental Furniture
We asked 10 experts to share their views and opinions on rental furniture trends. >> full story

Planning & Management
My First Live Trade Show in 456 Days
World of Concrete featured some changes, as one would expect. But a lot of it felt very familiar. This post-show report examines what worked, analyzes what didn't, and provides some thoughts about moving forward. >> full story

Exhibit Design Awards
Out of the Blue
Novartis Pharmaceuticals Corp. promoted its dry-eye disease treatment Xiidra with the trope of a villain and his lair. >> full story

Exhibit Design
Making a Mauk
Mitchell Mauk's inspired and insightful work earned him the Lifetime Achievement award at EXHIBITORLIVE 2023, but he still has a long span of creativity ahead of him. We sat down with Mauk to talk about what led him to this moment and what his future holds. >> full story

Corporate Event Awards
Media Blitz
Sleep Number Corp.'s winning playbook at Super Bowl LVI includes a refreshed studio space, a star-studded lineup of high-profile athletes, and a relentless focus on the game-changing impact of quality sleep, leading to an epic 574 million earned media impressions. >> full story

Ideas That Work
Ideas That Work
Horsing Around, 19th Century Animation, and more >> full story

Technology
In the AI of the Beholder
AI is everywhere. This interview with Gevme CEO Veemal Gungadin describes one tool that can boost event teams' productivity. >> full story

Event Marketing
Celebrities
We asked 10 experts to share their views and opinions on their favorite celebrity experience at an event. >> full story

Exhibit Design
EXHIBITOR Magazine's 11th Annual Portable/Modular Awards
Read about the portable, modular, and system exhibits that took home top honors in this year's competition. >> full story

Travel
From Apps to Zzz's
A Guide to Staying Healthy on The Road. Business travel increases everything from body mass index to the blues. Here health and wellness experts teach you how to keep from feeling like roadkill on your road trip. >> full story

Virtual Events
Canon's State-of-the-Art Virtual Strategy
Canon Medical Systems USA Inc. earns record-high marks from attendees by dazzling them with something unprecedented: a virtual art museum. >> full story

Booth Staffing
Booth Staffing
We asked 10 trade show experts for their opinions on exhibit staffing and training. >> full story

Booth Staffing
Outsourced Booth Staffing
We asked 10 exhibiting-industry experts to share their thoughts on outsourced booth staffing. >> full story

Ideas That Work
August 2016
Apple of Your Eye, Reinventing the Wheel, Model Behavior, and more. >> full story

Exhibit Promotions
Giveaway Items
We asked 10 industry experts to share their opinions and advice on trade show giveaways. >> full story

Presentations & Demonstrations
Mixed Signals
A Faraday cage ensnares 100 leads and generates prime media coverage for WeBoost LLC at the International Consumer Electronics Show. >> full story

RFPs & Booth Management
System Exhibits
We asked 10 industry experts to share their opinions and advice on system exhibits. >> full story

Exhibit Design Awards
Baby Grand
Effective exhibits often put the products center stage. But designers at Pinnacle Exhibits Inc. didn't just spotlight Munchkin Inc.'s children's products; they transformed everything from diaper pails to "sippy" cups into objets d'art worthy of a contemporary museum. >> full story

Booth Staffing
Seven Ways to Disengage on the Show Floor
EXHIBITOR asks four staff-training experts for their strategies on how to politely disengage from attendees. >> full story

Exhibit Design
Evolving Exhibits
Three companies keep attendees coming back for more with ever-changing exhibit elements >> full story

Plan B
Snowball Effect
An unfavorable forecast meant the booth wouldn't make it to Las Vegas in time for the show - unless the driver could find a huge sleigh and eight massive reindeer. >> full story

Ask Dan
Work-Life Balance
I feel both overworked and underpaid, and it's as if I don't have a life outside of the office. What can I do? >> full story

Corporate Event Awards
The Music Man
To introduce the father of modern music to new generations of fans, The Les Paul Foundation embarks on a 40-city tour that nets more than 133 million impressions. >> full story

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Company News
Expo CCI and 42Chat Forge Industry-Changing Partnership to Enhance Exhibitor Experience Company News
Exhibitus Again Named to EXHIBITOR Magazine’s FindIt Top 40 List Company News
Steelhead Recognized in EXHIBITOR Magazine's 2025 FindIt Top 40 Company News
New Freeman Study: Live Events Boost Professional Success and Brand ROI People
MBCC Appoints Bethael Gabriel as Director of Public Safety & Transportation Exhibitor Show News
Freeman, Sparks, 3D Exhibits: Innovators in Live Events Win Multiple 2025 EXHIBITOR Magazine Awards Venues & Destinations
Blue Cross Arena in Rochester, NY Begins a New Era Under Venuworks Leadership People
The Complex Announces Promotion of Mara Craft to General Manager of the Raleigh Convention Center Company News
ExpoPlatform's Mykyta Fastovets Launches EP Lab: A New Research Center for Events Industry Innovation International
Italian Exhibition Group Board of Directors Approves Financial Statements, New Director Appointed >> More News