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September 2019
Table of Contents
EXHIBITOR Q & A
Live Presentations
What are the benefits of hiring professional presenters, and roughly how much do they cost?
ASK DAN
Staffer Dead Weight
I have a staffer who is useless but a favorite of the boss. How can I remove her from the booth-staffing schedule?
EXHIBITING 101
Crisis Management
Be prepared for common show-floor snafus by having the necessary supplies on hand.
AMMUNITION
Ideas That Work
Big-Ticket Item, Live Wires, Heavy Lifting, and more.
PRODUCTS
New Tools
HT Series Counters, Giant iTab, Mobile Escape Room, and more.
QUIZ
See Me, Hear Me
Try to complete this crossword puzzle filled with AV-related terms.
FIXING SNAFUS
Danger Zone
As the mob reached a fevered pitch, we needed to get our celebrity to safety - and fast.
ARCHIVE
The Peter Pan Principle
1974: Elaine Cohen works the Supermarket Institute (SMI) Convention for Swift & Co.'s Peter Pan Peanut Butter.
CASE STUDY
Lightbulb Moment
How Cree Lighting reset its strategy to meet attendees' needs
RESEARCH
Get Smart
EXHIBITOR's latest survey shows how attaining professional certification can benefit one's career and marketing program.
DOUBLE DECKS
Double Vision
These six double decks take innovative design to thrilling new heights.
PHOTO GALLERY
Shock Waves
RefleXion Medical's curvaceous exhibit acts as a subtle nod to the company's game-changing radiotherapy machine.
GRAPHICS
Successful Signage
Here are 11 examples of exhibitors that created head-turning graphics using simple substrates.
PORTFOLIO
Desk Jobs
Six standout reception desks to inspire your next design.
TEN BY 10
International Exhibiting
We asked 10 experts to share their tips and insights on working with overseas vendors.

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ten by 10
International Exhibiting
We asked 10 experts to share their tips and insights on working with overseas vendors.
1
"Due to the absence of union labor in other countries, overseas vendors will often be able to provide a fixed, turnkey price, unlike U.S. suppliers."
Steve Riches, principal, Laguna Displays Inc.

2
"Ask to see examples of projects potential vendors have done for other U.S. brands that are of similar size and complexity to what you want to produce."
Jeff Hannah, vice president, international, interiors and creative, Exhibit Concepts Inc.

3
"Be ready to deal in local currency and pay a value-added tax (VAT) or a goods and services tax (GST), both of which are normally refundable."
Chris Anderson, CEO, Gielissen Interiors and Exhibitions USA

4
"I have worked with some very large companies that hired vendors without having certificates of insurance. Big mistake."
Valerie Bihet, director, The Vibe Agency

5
"Overseas exhibits are not designed and built with reuse in mind, as is often the case here in the United States."
Rebecca Oteri, founder and CEO, Create and Consult LLC

6
"When working in less-developed countries, find out if vendors engage in responsible sourcing and have good safety records."
Sarah Chew, executive director, Kingsmen Exhibits Pte. Ltd.

7
"Exhibitors should understand international time schedules. If you have a show in Germany in October, get everything confirmed in June, not September."
Christopher Dorn, president, Idea International Inc.

8
"If you have a local contact, ask him or her to get a price quote for you, as some vendors inflate their costs for international clients."
Lee Ali, managing director, Expo Stars Interactive Ltd.

9
"Exhibit managers need to be aware of subtle language differences that can cause misunderstandings."
Ivy Burnham, manager, international operations, Access TCA Inc.

10
"Most European exhibit companies don't have internal design teams. Rather, they hire architectural firms and outside sources to design their work."
Joel Hall, president, Unrivaled


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