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September 2019
Table of Contents
EXHIBITOR Q & A
Live Presentations
What are the benefits of hiring professional presenters, and roughly how much do they cost?
ASK DAN
Staffer Dead Weight
I have a staffer who is useless but a favorite of the boss. How can I remove her from the booth-staffing schedule?
EXHIBITING 101
Crisis Management
Be prepared for common show-floor snafus by having the necessary supplies on hand.
AMMUNITION
Ideas That Work
Big-Ticket Item, Live Wires, Heavy Lifting, and more.
PRODUCTS
New Tools
HT Series Counters, Giant iTab, Mobile Escape Room, and more.
QUIZ
See Me, Hear Me
Try to complete this crossword puzzle filled with AV-related terms.
FIXING SNAFUS
Danger Zone
As the mob reached a fevered pitch, we needed to get our celebrity to safety - and fast.
ARCHIVE
The Peter Pan Principle
1974: Elaine Cohen works the Supermarket Institute (SMI) Convention for Swift & Co.'s Peter Pan Peanut Butter.
CASE STUDY
Lightbulb Moment
How Cree Lighting reset its strategy to meet attendees' needs
RESEARCH
Get Smart
EXHIBITOR's latest survey shows how attaining professional certification can benefit one's career and marketing program.
DOUBLE DECKS
Double Vision
These six double decks take innovative design to thrilling new heights.
PHOTO GALLERY
Shock Waves
RefleXion Medical's curvaceous exhibit acts as a subtle nod to the company's game-changing radiotherapy machine.
GRAPHICS
Successful Signage
Here are 11 examples of exhibitors that created head-turning graphics using simple substrates.
PORTFOLIO
Desk Jobs
Six standout reception desks to inspire your next design.
TEN BY 10
International Exhibiting
We asked 10 experts to share their tips and insights on working with overseas vendors.

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exhibitor q&a
Ask Dan
Q.
I have a staffer who is worse than useless in the booth but a favorite of the boss. How can I tactfully remove her from the booth-staffing schedule?

A.
If the staffer is a genuine favorite of your boss, you probably can't really win in a head-to-head showdown. However, there is a way to approach this without a face-off that could turn personal.

Begin by evaluating your exhibit staff. First, list the key skills, knowledge, and abilities an effective team member should possess. Second, review each staffer's booth performance based on these traits, grading roles and identifying areas where improvement is needed. Once you've completed the assessment, it can function as an objective tool for helping to vet and evaluate your booth staff.

Next, share this info with your boss, and meet with him or her to review it and decide who should make the cut going forward. By using this information to evaluate all of your staff before a given show, you are providing your boss with logical information without having to single out the poor performer and possibly putting anyone on the spot – including your boss. Letting him or her see specifically where this person and others are not performing to the necessary standards for the team makes it difficult for your boss to unilaterally add her to the booth staff and ignore the consequences to your program. Using these impartial assessment tools maximizes your chances of getting the best possible staff and leaving the dead weight at home.E



Dan Lumpkin, organizational psychologist, is the president of management-consulting company Lumpkin & Associates in Fairhope, AL. Need answers? Email your career-related questions to askdan@exhibitormagazine.com.
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