In the first hall, an interactive table illustrates the country's gastronomic history, from traditional dishes to the complex role that coffee plays in Qatari food culture. Following this, the works of the Qatar National Food Security Program are displayed in exhibits touting hydroponic systems, desalination projects, and construction of a new port hub and transport system to optimize food distribution in a desert climate. Capturing guests' imagination in one of the displays is the Filaha project, a cultural initiative through which the government publishes ancient texts on traditional Qatari cultivation methods online to see how they may be applicable today.

On the upper floor, attendees find themselves in the center of the giant jefeer basket, dominated in the middle by a fabric screen shaped to evoke a palm tree. While attendees make their way down a spiral ramp encircling the screen, they view a video presentation of Qatar's history.

The pavilion appealed to attendees and Exhibitor Online visitors alike, accumulating the most votes at ExhibitorOnline.com. More than 100,000 visitors selected their favorite pavilion, ultimately crowning Qatar as the 2015 People's Choice Award winner.