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Celestial Circles
Exhibitor: Jack Rouse Associates Inc.
Show: International Association of Amusement Parks
and Attractions
Design: Jack Rouse Associates Inc., Cincinnati, 513-381-0055, www.jackrouse.com
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Over-the-Top Elegance
Exhibitor: Abyaar Real Estate Development Co.
Show: Cityscape Dubai
Design: Top Gear Promotions LLC, Dubai, United Arab
Emirates, 971-4-3322-333, www.tgpdubai.com
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Fly a Kite
Exhibitor: Fairnet Gesellschaft fur Messe-, Ausstellungs- und Veranstaltungsservice GmbH
Show: EuroShop
Design: Fairnet, Leipzig, Germany,
49-341-678-84-70, www.fairnet-service.com
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Attendees can't help but notice these overhead disks. The tension-fabric shapes feature celestial designs that are further accented by aluminum light fixtures, creating a moon-like glow by bouncing light off the disks' surfaces.
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At a show like Cityscape Dubai, opulent exhibits are king. This stunning chandelier for Abyaar Real Estate Development Co. fits right in. Featuring 600 frosted-acrylic leaves that dangle at various heights, this fixture is an overhead hit.
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What's more enchanting than a kite-filled sky? That's the effect created via this kite-like canopy of tension-fabric squares. Sprouting out of tree-like structures, the elements create a cohesive whole that whimsically defines the space.
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A Bright Idea
Exhibitor: Electrolux Major Appliances North American Division
Show: Kitchen/Bath Industry Show and Conference
Design: Czarnowski Inc., Fairborn, OH,
937-879-4520, www.czarnowski.com
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Turn up the Volume
Exhibitor: Celgene Corp.
Show: American Society of Clinical Oncology
Design: Access TCA Inc., Whitinsville, MA,
508-234-9791,
www.accesstca.com
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Overhead Origami
Exhibitor: EWI Worldwide
Show: EXHIBITOR Show
Design: EWI Worldwide, Livonia, MI,
734-525-9010, www.ewiworldwide.com
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The folks at Electrolux Major Appliances North American Division enlightened booth visitors with this room full of more than 80 incandescent bulbs and 240 wine goblets. Suspended from an overhead truss, the bulb-and-goblet fixture gave attendees a memorable ah-ha moment.
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A study in form and volume, this dramatic tension-fabric structure promotes the cancer treatment Revlimid. While the curvaceous ceiling element features the brand's bright blue and yellow colors, eight points along its bottom edge seem to pull the eye downward to the hospitality area underneath.
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How do you turn simple sheets of paper into an overhead traffic stopper? If you're EWI Worldwide, you fold the paper into cootie catchers, attach each one to a rod, and hang the whole contraption aisle side in your booth. Now that's one awesome origami-based exhibit component.
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