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Multicar Pileup
Exhibitor: Scion, a marquee of Toyota Motor Sales USA Inc.
Show: Chicago Auto Show
Design: George P. Johnson, Auburn Hills, MI, 248-475-2500, www.gpj.com
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Crate Performance
Exhibitor: Nicolo Taliani Ltd.
Show: International Contemporary Furniture Fair
Design: Nicolo Taliani Ltd., London, 69-346-715-2502,
www.nicolotaliani.com
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Beyond the Backsplash
Exhibitor: Imex International Co. Ltd.
Show: Architect
Design: Imex International Co. Ltd., Bangkok, Thailand,
66-2-910-4827, www.imexinter.com
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Adding nine cars to an already jam-packed footprint would likely reroute rather than attract traffic to Scion's booth. That's why the company stacked its cars up to three high in this structure. Drawing attendees' eyes to the skies, the towering display keeps ground-floor traffic flowing smoothly.
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If you want to spotlight your products, rather than your exhibitry, you might want to follow Nicolo Taliani's lead. This elegant display, comprising stacked wooden shipping pallets and a white back wall with the company's logo
applied in black lettering, is as simple as it is effective. |
Colorful glass tiles can certainly be beautiful, but when they're combined to create this stunning product display, they border on fine art. Here, Imex International Co. Ltd. created a one-of-a-kind floral mural that towers roughly 12 feet tall and even extends to a portion of the ceiling.
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Chips Ahoy!
Exhibitor: Hisense USA Corp.
Show: International Consumer Electronics Show
Design: EWI Worldwide, Livonia, MI,
734-525-9010, www.ewiworldwide.com
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Holy Molo
Exhibitor: Built NY Inc.
Show: International Consumer Electronics Show
Design: Built NY Inc., New York, 212-227-2044,
www.builtny.com
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Sweet Treat
Exhibitor: Symrise GmbH & Co. KG
Show: ProSweets
Design: Uniplan International GmbH & Co. KG, Kerpen,
Germany, 49-2237-509-0, www.uniplan.com
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Computer chips are practically invisible on a crowded show floor. But this chip garden cranks up their visibility. Bamboo poles sprout from a stone-topped base, and flower-shaped cutouts - each featuring a computer chip at its center - adorn the tops, creating a blooming brilliant display.
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Sometimes an effective product display owes as much to its materials as it does to its products. Here, colorful Built bags are scattered atop tables made from Molo, a recyclable nonwoven polyethylene material. Begging to be touched, the Molo collapses down, accordion style, for easy shipping.
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These tiny chewing-gum samples would have virtually disappeared amid the exhibit had it not been for this series of unusual white tubes with cutout enclosures and dramatic lighting. Stuck amid this stark-white display, the packages of gum practically pop out of the exhibit.
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