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Help!
FOOD ALLERGIES
Help illustration

Q.
What do I need to know about food allergies as I plan our corporate event?

A.
If you're planning to distribute food or beverages, allergies should be top of mind. While data from the U.S. Food and Drug Administration shows that only an estimated 2 percent of adults suffer from food allergies, anaphylaxis can be deadly. The FDA estimates that each year, food-related anaphylaxis leads to 30,000 emergency room visits, 2,000 hospitalizations, and 150 deaths.

The most common allergens include eggs, fish, milk/dairy, peanuts, shellfish, soy, tree nuts, and wheat/gluten. However, people can be allergic to everything from peaches and pecans to rice and red meat. Plus, allergy severity can vary.

Ensuring the safety of attendees with food allergies extends beyond guest comfort. Failure to prepare for guests with allergies may have legal consequences. Here are several precautionary steps every event manager should consider.

➤ Select allergy-friendly venues and vendors. Select providers that are committed to accommodating guests with food allergies. Ask about policies and protocols for handling allergy-related requests.

➤ Collect dietary restriction info. Incorporate questions about food allergies into your event-registration process so you can tailor your menu.

➤ Assess severity. After identifying attendees with food allergies, gauge the severity of their allergies. Understand their specific triggers, preferred action plans, and tolerance levels for potential allergen exposure.

➤ Customize menus. Collaborate with food and beverage partners to design allergen-friendly menus that prioritize safety without compromising on taste or variety. If any guests have severe allergies, consider completely omitting their trigger allergens from the menu.

➤ Offer individualized meals. For guests with allergies, opt for individual meal service rather than buffet-style setups to minimize the risk of cross-contamination. Provide discreet allergy identifiers, such as a card or token, to facilitate communication between guests and banquet staff.

➤ Label. Label. Label. Ensure all food items are clearly labeled with allergen information to assist attendees in making informed choices.

➤ Train staff. Educate staff on the importance of allergen awareness and safe food handling practices. Equip them with the knowledge and skills to respond promptly and effectively to allergy-related incidents.

➤ Monitor continuously. Throughout the event, maintain open lines of communication with guests to address any concerns or special requests. Proactively monitor meal service to verify that allergy-related precautions are being implemented as planned.

➤ Prepare for emergencies. Develop and communicate a comprehensive emergency response plan to address allergy-related emergencies. Ensure staff are trained in administering first aid and are familiar with the location of emergency medical supplies.

➤ Conduct a post-event evaluation. Conduct a thorough review of the event's handling of food allergies, soliciting feedback from guests and staff. Identify areas for improvement and implement corrective measures to enhance future event safety protocols.

Prioritizing food-allergy safety demonstrates empathy, responsibility, and professionalism. By being proactive, you can create a culture of inclusivity and awareness, delivering memorable experiences that cater to the diverse needs of all attendees.

— Kimberly Kee, veteran corporate event professional, Denver, CO
Help Wanted
Send your tough questions about exhibiting to Emily Olson, eolson@exhibitorgroup.com.

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