WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Exhibiting &
Event Topics
EXHIBITOR
Magazine
Find It
Marketplace
EXHIBITOR
LIVE
EXHIBITOR
Education Week
EXHIBITOR
eTrak
CTSM
Certification
EXHIBITOR
Insight
EXHIBITOR
Awards
News
Network
Advertise
With Us
Topics
Exhibits
& Experiences
Exhibit
Design
Exhibit
Design Awards
Green
Exhibiting
Rental
Exhibits
Exhibit
Graphics
RFPs & Booth
Management
Small
Booths
Fabric, Flooring
& More
Technology
Case
Studies
REGISTRATION REQUIRED

First Name

Last Name

Title

Company

Email Address


Industry Role
Corporate Exhibitor
Corporate Event Manager
Both
Exhibit/Event Supplier
Other

Primary Job Function
Exhibit/Event Manager/Coordinator
Sales/Marketing Mgmt
Executive Mgmt
Advertising/Promo Mgmt
General Mgmt
Design
Other


design awards
Video Player is loading.
Current Time 0:00
Duration 0:00
Loaded: 0%
Stream Type LIVE
Remaining Time 0:00
 
1x
    • Chapters
    • descriptions off, selected
    • captions off, selected
      silver award
      Category: Experiential Exhibit
      Exhibitor: Miele Inc.
      Design/Fabrication: Taylor Manufacturing Industries Inc. (dba The Taylor Group), Orangeville, ON, 416-919-1810, taylorinc.com
      Show: Kitchen and Bath Industry Show, 2023
      Budget: $2 – $4.9 million
      Size: 80-by-100 feet

      PHOTOS: Miele Inc.
      Haus Party
      Germany-based Miele Inc. stayed true to its Teutonic heritage with its stand at the 2023 Kitchen and Bath Industry Show (KBIS). The organization has long distinguished itself as one with a high bar for style and an even loftier one for quality, and "Miele Haus," a house-like exhibit as logical as a grid and as minimalist as a white T-shirt, perfectly fit the company's aesthetic and dedication to quality. "Our main challenge was developing an environment that behaved in look, feel, and flow like residential architecture," wrote The Taylor Group, which conceived and fabricated the stand.
      Miele Plan
      Laid out with the clean lines of a midcentury-modern home, Miele Inc.'s 80-by-100-foot exhibit allowed visitors to easily experience the German-based company's vast array of products from ovens and dishwashers to coffee-making and wine-storage systems.
      Divided into multiple sections by a park-like path running between its two halves, the 8,000-square-foot exhibit allowed visitors to easily determine which segment held ovens, dishwashers, coffee-making systems, and more. Guests could stroll, for instance, into the Cold Room experience, a space dedicated to showcasing Miele's range of refrigeration products and wine storage systems. For those who like it hot instead of chilled, they could savor a coffee-tasting experience in Mein Café, whose six coffee machines brewed frothy cappuccinos, creamy caffé lattes, and velvety flat whites, spotlighting the devices' ability to match the most skilled barista. In the intimate Sustainable Kitchen, a renowned chef served haute cuisine for up to eight VIP guests, creating a personal and memorable four-course experience exposing the visitors to Miele's state-of-the-art induction ovens, cooktops, refrigerators, and wine fridges over a 45-minute-long, four-course repast.

      If the Sustainable Kitchen was a banquet, the Craftsperson Studio was a dessert dedicated to style as much as to excellence. With judges hailing its "luxurious quiet" and "serene, showroom elegance," Miele's booth was a model of form and function that brought down the haus. E

      you might also like
       
      Join the EXHIBITOR Community Search the Site
      TOPICS
      Measurement & Budgeting
      Planning & Execution
      Marketing & Promotion
      Events & Venues
      Personal & Career
      Exhibits & Experiences
      International Exhibiting
      Resources for Rookies
      Research & Resources
      MAGAZINE
      Subscribe Today!
      Renew Subscription
      Update Address
      Digital Downloads
      Newsletters
      Advertise
      FIND IT
      Exhibit Producers
      Products & Services
      All Companies
      Get Listed
      EXHIBITORLIVE
      Sessions
      Exhibit Hall
      Exhibit at the Show
      Registration
      ETRAK
      Sessions
      Certification
      F.A.Q.
      Registration
      EDUCATION WEEK
      Overview
      Sessions
      Hotel
      Registration
      CERTIFICATION
      The Program
      Steps to Certification
      Faculty and Staff
      Enroll in CTSM
      Submit Quiz Answers
      My CTSM
      AWARDS
      Exhibit Design Awards
      Portable/Modular Awards
      Corporate Event Awards
      Centers of Excellence
      NEWS
      Associations/Press
      Awards
      Company News
      International
      New Products
      People
      Shows & Events
      Venues & Destinations
      EXHIBITOR News
      © Exhibitor Group | The Leader in Trade Show and Corporate Event Marketing Education PO Box 5996, Rochester, MN 55903-5996 | (507) 289-6556 | Need Help? Ask Scott