Space Selection

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Space Selection

We asked 10 experts to share their views and opinions on space selection.

"It's not true that you have to be up front/near the entrance. In my experience, people may look beyond your booth if you are right up front."
— Amy Armstrong, CTSM, senior event specialist, Integrated Project Services LLC

"Do an analysis of each show – how it is set up and how the traffic will flow - prior to picking a space."
— Cindy McCormick, CTSM, associate director, convention marketing, Novo Nordisk Inc.

"The most difficult part of selecting a space is predicting traffic patterns, especially when there are multiple entrances."
— Geneen Spence, CTSM, exhibit manager, Össur Americas Inc.

"If it is a winter timeframe, I like to stay away from the loading dock doors. You may get your crates quicker, but it is way too cold."
— Andrea Lynch, CTSM, CMP, CAPM, global events experience manager, Red Hat Inc.

"Sometimes it's good to be next to your competitors, especially if you have a better than comparable product or service. And even better when you have a booth that is fun and experiential."
— Kathleen Gunderson, CTSM, assistant vice president, trade shows and exhibits manager, Wells Fargo Home Mortgage

"The biggest myth about space selection is that being in the back by the restroom is the worst spot – everyone has to visit it at some point."
— Maddie Ogren, CTSM, senior director, client services, Access TCA Inc.

"Select a space that sits within the natural flow of foot traffic (like on the main aisle) or in an area that draws increased traffic throughout the show, such as a main stage for keynotes."
— Kimberly Flores, senior manager, public relations and events, Benjamin Moore and Co.

"I sometimes like to be along the main aisle in about the middle. It gives 360-degree exposure, and we can use more of the aisle to engage potential customers."
— Christine Sionne, CTSM, CDM, trade show manager, Hunter Industries Inc.

"If my competitors are the market leader, I want a space where people see me before them. If I'm the market leader, I'd rather be the last one they talk to."
— Marc Shepard, founder, NECC Expos LLC

"Be aware of where your competitors are located - usually to avoid being next to them or in close proximity. Unless that's part of your grand scheme."
— Dawn Leeper, CTSM, trade show coordinator, Universal Avionics Systems Corp.