"Pods can be customized to create pop-up showrooms, restaurants, and more depending on the kind of mobile event you're planning," says Mark Steele, president and CEO of experiential-marketing company Craftsmen Industries Inc. That same versatility can render them useful in other ways as well. "If a mobile campaign requires a variety of environments that change frequently, pods' ample spaciousness allows them to be easily configured into different combinations," Steele says.

"With their ability to descend to ground level using a ramp," says Tucker Tharpe, brand manager for Spevco Inc., "drop trailers are an excellent choice for events where customers might have mobility issues." Additionally, drop trailers also offer a greater sense of permanence. "By covering its wheels with a skirt, the trailer can more resemble a stationary walk-in structure than a moving vehicle," Tharpe says. "Many road show attendees find this look more appealing."

"Bumper pull trailers are great for mobile marketers who want to host product demonstrations but are also limited by modest budgets," says Daniel Caron, vice president of business development for Turtle Transit Inc. "These trailers also require a smaller – and therefore less expensive – staff to run. Moreover, the monetary savings often translate to marketers being able to afford more stops on their tours, allowing them to see more customers and prospects."

"The cutaway is an economical choice whose body allows for groups of around 10 people aboard," says Michael Swendrowski, president of Specialty Vehicle Services LLC. "It's also roomy enough to accommodate seating and a variety of visual displays. For example, the straight side walls of the cutaway body lend themselves to a multitude of modifications, including embedded exterior screens, serve-out openings, and even self-serve product dispensers."

"Motorcoaches look more elegant than a standard truck or trailer, so they're often used to display and promote upscale products," says Steve Randazzo, president of Pro Motion Inc. In particular, motorcoaches are an excellent option for business-to-business tech companies. "With multiple screens for presentations and a really comfortable environment," Randazzo says, "guests tend to stay inside for longer periods of time, increasing your brand's exposure."

"The sheer size of semitrailers creates a larger-than-life presence that is impossible to ignore, whether experiencing it from the inside or outside," Randazzo says. "Moreover, because of the extensive interior square footage, you can create numerous, even sequential, experiences, with visitors moving between them as they please." The large-scale installations semitrailers make possible are highly effective for demonstrations, product sampling, and immersive events.

Sprinter vans are ideal for marketers needing quick setup options and build times. "Even the largest van options, such as Mercedes Sprinters and Ford Transits, are inherently limited in complexity by their size, which makes them much easier to maneuver and set up than larger units," Swendrowski says. "The limited intricacy also contributes greatly to shorter modification schedules and lower per-unit costs, especially for multi-unit national tours involving fleets of vehicles."