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Is Hybrid Here to Stay?
Given predictions that hybrid trade shows may outlive COVID-19, we asked readers for their insights and opinions about the duality of live/digital events. Interestingly, while 52 percent of exhibitors say hybrid trade shows are not valuable, 55 percent anticipate hybrid events will continue long after the pandemic. By Travis Stanton
In Their Own Words
The following quotes are a representative sampling of exhibit and event managers' responses to open-ended questions on how they feel about the digital portion of hybrid events.
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