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research
Is Hybrid Here to Stay?
Given predictions that hybrid trade shows may outlive COVID-19, we asked readers for their insights and opinions about the duality of live/digital events. Interestingly, while 52 percent of exhibitors say hybrid trade shows are not valuable, 55 percent anticipate hybrid events will continue long after the pandemic. By Travis Stanton
In Their Own Words
The following quotes are a representative sampling of exhibit and event managers' responses to open-ended questions on how they feel about the digital portion of hybrid events. 
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TOPICS Measurement & Budgeting Planning & Execution Marketing & Promotion Events & Venues Personal & Career Exhibits & Experiences International Exhibiting Resources for Rookies Research & Resources |
MAGAZINE Subscribe Today! Renew Subscription Update Address Digital Downloads Newsletters Advertise |
FIND IT Exhibit Producers Products & Services All Companies Get Listed |
EXHIBITORLIVE Sessions Exhibit Hall Exhibit at the Show Registration |
ETRAK Sessions Certification F.A.Q. Registration |
EDUCATION WEEK Overview Sessions Hotel Registration |
CERTIFICATION The Program Steps to Certification Faculty and Staff Enroll in CTSM Submit Quiz Answers My CTSM |
AWARDS Exhibit Design Awards Portable/Modular Awards Corporate Event Awards Centers of Excellence |
NEWS Associations/Press Awards Company News International New Products People Shows & Events Venues & Destinations EXHIBITOR News |
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