WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Exhibiting &
Event Topics
EXHIBITOR
Magazine
Find It
Marketplace
EXHIBITOR
LIVE
EXHIBITOR
Education Week
EXHIBITOR
eTrak
CTSM
Certification
EXHIBITOR
Insight
EXHIBITOR
Awards
News
Network
Advertise
With Us
Topics
Exhibits
& Experiences
Exhibit
Design
Exhibit
Design Awards
Green
Exhibiting
Rental
Exhibits
Exhibit
Graphics
RFPs & Booth
Management
Small
Booths
Fabric, Flooring
& More
Technology
Case
Studies
exhibitor q&a
Help!
COVID Furnishings
ILLUSTRATION: MARK FISHER
Q.
I want to make sure my program's spaces are safe for attendees and staffers. What tips do you have for furnishing COVID-conscious exhibits?

A.
Even as COVID wanes, visitor and staff safety at trade shows remains a top priority for many companies. The pandemic has forced exhibit managers to rethink their booth designs and has led to simple yet creative solutions that promote safety without giving up functionality, comfort, or aesthetics. Here are a few tips to get you started.

Clear Dividers
Transparent dividers can easily be added between meeting spaces, lounges, and product displays without affecting sightlines or making your booth feel smaller. To soften their appearance, add messaging with adhesive decals. Taking personalized decals a step further, consider using the dividers' surface as an added branding opportunity for sponsors.

Accent Tables
You still want visitors to feel welcome in your space, so don't eliminate all your furniture. Instead, place accent tables between your soft seating to quietly promote physical distancing without sacrificing comfort or design. Providing dedicated surface areas next to club chairs creates comfortable workspaces and elegant yet airy seating arrangements.

Charging Furniture
There's an array of beautiful furniture with spaced-out, built-in chargers that can amplify the look of your booth while eliminating the need for attendees to huddle together. Think soft seating, communal tables, stand-alone hubs, and table surfaces. Creatively incorporating powered furnishings in your design will alleviate the clunky look and feel of tabletop charging hubs.

Greenery
Adding plants and living walls has long been a tactic that creates a warm and welcoming environment. However, they can also be strategically deployed to fill in spaces between seats along the exhibit's perimeter to facilitate clear entry and exit points and create one-way traffic. Greenery also provides a sense of freshness that balances out the harshness of fluorescent lighting and closed-off spaces.

Conference Tables
While social-distancing guidelines have changed, the concept of maintaining a six-foot distance still holds true for the more health conscious. To ensure your exhibit accommodates all attendees, we recommend designing for such distance in private meeting rooms. Utilizing a six-foot communal table with one seat on each end is the easiest method for facilitating distancing. Keep additional seats tucked away, though easily accessible, for those who are comfortable grouping closer together.

— Kevin Dana, executive director of merchandising and product development, Cort Events, a subsidiary of Cort Business Services Corp., Las Vegas
Help Wanted
Send your tough questions about exhibiting to Ben Barclay, bbarclay@exhibitormagazine.com.

you might also like
 
Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Digital Downloads
Newsletters
Advertise
FIND-IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
EDUCATION WEEK
Overview
Sessions
Hotel
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
Centers of Excellence
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Group | The Leader in Trade Show and Corporate Event Marketing Education PO Box 5996, Rochester, MN 55903-5996 | (507) 289-6556 | Need Help? Ask Scott