After last year's online-only event, the International Consumer Electronics Show returned to the Las Vegas Convention Center in January of 2022. Historically the largest trade show in the United States by every measure, CES has long been a barometer of what's next for face-to-face marketing, occurring at the top of each year and establishing experiential-design trends likely to reverberate throughout the industry for years to come. While roughly half the size of its most recent in-person iteration in 2020, the show featured 1.6 million net square feet of show-floor space. And despite the fact in-person attendance was down a staggering 70 percent, most exhibiting companies reported the event exceeded expectations. After personally reviewing every one of the 2,300 exhibits on display – including everything from big booths representing major multinational brands to small spaces where startups made their trade show debuts – EXHIBITOR's editorial team arrived at this list of the 20 most impressive stands from CES 2022.
1. SK Telecom Co. Ltd.
Among the aisles of exhibits on the CES 2022 show floor, it's not hard to find marketers employing tried-and-true experiential-design tactics. But few successfully layer those tactics to create a symphonic experience worthy of being named the best of our Best of CES. This year, that honor goes to SK Telecom Co. Ltd. for its 50-by-70-foot exhibit that truly had it all: education, entertainment, immersion, gamification, and giveaways. Designed by Cheil Worldwide Inc. and built by MC2 with lighting by Fine Design Associates Inc. and audiovisuals by NMR, the sumptuous space was a master class on experiential marketing. Created to inform attendees about SK's 2030 Net Zero Pledge and innovative Green technologies, the booth experience began with staffers distributing headphones and Near-Field Communication-enabled devices. After donning the devices, guests meandered through a park-like space with dramatic day-to-night lighting and a delightful menagerie of interactive kiosks. Here, using the NFC devices, guests could activate and engage with content while an audio guide enhanced their experience and educated them on SK's commitment to reducing its environmental impact and equipping consumers with the tools to do the same. Earning points for each kiosk they engaged with, attendees were incentivized to take their time soaking up SK's messaging as they traversed the undulating, tree-lined path. Upon leaving the park, guests found themselves in a darkened, mirrored room with Tree of Life standing watch as a multimedia masterpiece took shape around them. Rich scenography reflected off mirrored walls and ceiling elements to create an infinite expanse that transported inhabitants to lush forests, melting glaciers, raging fires, and psychedelic spaces conceptually referencing the dangers of climate change and how SK can help humanity make its way back to greener pastures. Touchscreen kiosks surrounding the central tree allowed guests to dive deeper into SK's sustainable solutions, while mirrored benches tempted entranced attendees to sit and stay a bit. After exiting through a corridor covered in foliage and digital signage depicting consumer waste alongside text detailing the actual promises made by visitors regarding what actions they plan to take to help save the planet, participants could claim vouchers for eco-friendly eats – either animal-free ice cream or alternate-meat entrees – that could be redeemed at food trucks in front of the LVCC. Additionally, visitors could redeem points earned for opportunities to win SK-branded swag, including everything from tote bags and bottles made from recycled materials to 1TB solid-state memory drives. Among the most engaging exhibits in CES history, SK's stand drew throngs of attendees who left with a better understanding of the company's commitment – and a better idea of how they can contribute to a carbon-free future.
2. BMW AG
Snagging the second-place spot on our Best of CES 2022 list is the experience-rich outdoor exhibit for BMW AG, designed by TheGame Group GmbH and built by Czarnowski Display Service Inc. Welcoming attendees into the space, the color-changing BMW iX Flow stood front and center, backed by windows at the main entrance featuring the same chameleon-like E Ink in a never-ending contagion of black-and-white patterns and gradients. Once inside, guests could cop a squat in the Soul to Soul lounge or queue up for a backseat experience featuring the BMW Theater Screen, a 31.3-inch display with 8K resolution and built-in Amazon Fire TV. From there, visitors enter Joytopia, a virtual journey where people and projection interact to create alternate worlds inspired by My Modes, personalized settings drivers can choose to customize their driving experience. An expansive outdoor lounge and coffee bar provided both calm and much-needed caffeine. As some guests sat and sipped, others took part in an autonomous driving demo, as a BMW iX M60 maneuvered through a course of iridescent obstacles. Nearby, the BMW IconicSounds Electric experience – co-created with Hans Zimmer – comprised a darkened tunnel lit in pulsating sequences to correspond with the sounds made by the company's electric vehicles. An installation by renowned Chinese multimedia artist Cao Fei called "Quantum Garden" referenced the company's new Digital Art Mode, which synchronizes drive and steering control, mood lighting, sound, and both the color scheme and graphics of dashboard displays. Individually, the myriad in-booth activities were memorable and engaging. But collectively, they conveyed the message that BMW is the driving force behind innovation in the automotive industry.
3. Samsung Electronics Co. Ltd.
One of the few companies on the CES 2022 show floor that delivered an exhibit comparable to pre-COVID appearances, Samsung Electronics Co. Ltd. brought the "Samsung City" approach and aesthetic we've come to expect, starting with supersized aisle-facing screens running dynamic content that underscored the downtown neighborhood feel of the exhibit's interior. But before entering the 125-by-290-foot space, CES attendees had to register at designated kiosks along one side of the footprint. To maintain a cozy yet COVID-safe quantity of visitors at any given time, the registration system informed attendees when they were welcome to enter. Inside, the urban-inspired space (designed by Cheil and fabricated by MC2) was divided into distinct districts connected by a one-way thoroughfare complete with streetlights and street signs pointing to areas of interest. Most guests began by learning about Samsung's award-winning Eco-Packaging program beneath the branches of a cardboard tree. From there, they progressed to the Micro LED zone, where they admired the best-in-class viewing experience made possible by 25 million micrometer-sized LEDs that individually produce both light and color. Additional districts included the Neo QLED 8K area, Lifestyle Screen section, the Bespoke Home zone, Samsung Galaxy space, the Future Mobility Experience, and finally the Future Home Experience. In the Samsung Galaxy space, attendees could check out the new Galaxy S21 FE and watch a pair of robotic arms demonstrate how the Galaxy Z Flip3 Bespoke Edition is customized to suit consumers' unique personalities. Meanwhile, in the Future Mobility Experience, an interactive exhibit comprising a stylized auto and wraparound screen showcased how vehicles can analyze information about the surrounding area and connect to various services to make the driving experience more enjoyable – even relaxing drivers to ensure a more pleasant ride. Each district was uniquely designed to accommodate its respective offerings while also feeling well integrated into the overall exhibit. Collectively, they previewed a more customizable and sustainable future that brought Samsung's "Together for Tomorrow" theme to life.
4. Hyundai Heavy Industries Co. Ltd.
Hyundai Heavy Industries Co. Ltd. brought high tech to the high seas at CES 2022, courtesy of a little maritime-marketing magic. LED floor tiles, kinetic wind turbines, and an actual watercraft created the illusion that a navigable estuary was flowing through the center of the space, designed by HS Ad Korea and fabricated by Czarnowski. That incredible illusion may have been what drew attendees to the booth, but it was the dynamic live presentation, which took place in front of a massive video screen and atop a stage designed to resemble the prow of an oceangoing vessel, that kept them there. Backed by arresting imagery and messaging, the presenter extolled Hyundai Heavy Industries' quest to develop a 100-megawatt Green Hydrogen production facility powered by offshore wind turbines – ultimately creating an infrastructure for the carbon-zero ship of the future by 2025. Flanking the main stage was a series of displays featuring Hyundai robots designed to perform industrial tasks, disinfect spaces, deliver items, and more. In fact, as part of a display promising a "Better Life with Hyundai Robotics," an articulated robotic arm continuously brewed and crafted barista-worthy beverages, solidly positioning the cyborg-like servant as a helpful friend, not the apocalypse-inducing Terminator some fear when they think of artificial intelligence and automatons.
5. Canon USA Inc.
With 10,000 square feet of real estate in the LVCC's Central Hall, Canon USA Inc.'s stand (designed by FCXB & FCB Chicago, and fabricated by Media Monks) adopted the theme "Together Next," inspired by the idea that Canon technology solutions make connecting with people, cultures, and the world more exciting than ever before. Attracted to the substantial red-and-white structure, guests were welcome to engage in four experiences, each showcasing a different featured innovation. A quartet of living-room-inspired spaces played host to attendees interested in donning a virtual reality (VR) headset and testing out Kokomo ImmersiveCall by dialing up a Canon tech expert and discussing the technology in a lifelike Malibu setting where each party appeared as if they were actually inhabiting the virtual space. In The Writers' Room area, participants could contribute to an animated short film being developed in real time across multiple live sessions at CES. Using Canon's AMLOS system that makes meeting rooms more interactive and accessible to remote players, guests could brainstorm with actor and producer Joseph Gordon-Levitt and his company, HitRecord, contributing to an animated film that was produced and released in the weeks following CES. Next up, visitors were transported to the Kenninji Temple in a Japanese garden, where a replica of The Wind and Thunder Gods was on display. The original was captured with Canon cameras as part of the Tsuzuri Project, which aims to protect and preserve Japanese artifacts normally kept under strict, controlled conditions with limited opportunities for viewing. The work was then printed with the Canon imagePROGRAF printer and finished by traditional artisans who applied gold leaf to match the original historic treasure. Finally, immersed in a Brooklyn-inspired space, clients and prospects could don another headset and take in an immersive story featuring the BMX Wheelie Crew that was entirely shot with Canon's new Dual Fisheye Lens that enables creators to quickly and easily capture VR footage.
6. Togg Inc.
Turkey's Automobile Joint Venture Group Inc. (dba Togg) made its CES debut with an arresting design by Capital Events symbolizing the dichotomy of past and present, as well as the duality of nature and technology. The event also unveiled the company's newly designed logo representing the convergence of East and West – a theme that runs deep throughout Turkish culture. Beneath a hypnotic, kinetic sky (created by LED Cool Lights) comprising undulating LED tiles resembling supersized pixels, the exhibit (constructed by BTWN Exhibits) was bathed in the brand's signature turquoise hue. Aisle-facing screens on a double-sided display looped psychedelic patterns that appeared to dance with the aforementioned pixels, while inward-facing screens ran content educating guests on Togg and its mobility ecosystem. At center stage sat one of those EVs, doors open, for onlookers to inspect from all angles. Nearby, a live olive tree served as a nod to Turkey's history, alongside a 3-D printed facsimile acknowledged the company's future-forward autos. Created in 1,001 hours from recycled plastic bottles, the recently fabricated high-tech tree and its organic elder (which can survive for millennia) represented the "togetherness of nature and technology." The arboreal installation was also meant to elicit thoughts of humans' role in preserving nature, as well as the synthesis of nature and technology, humans and robots, science and art. A second-story lounge facilitated more formal conversations with clients and prospects, and a window along the exhibit's back side served up Turkish hospitality in the form of modern versions of traditional teas, coffees, and sweets. From front to back, floor to ceiling, and start to finish, subtle touches found throughout the modern space reinforced the dichotomy/duality theme while imbuing attendees' experience with the culture and flavor of the company's roots.
7. Hyundai Motor Co.
At CES 2022, Hyundai Motor Co. took attendees to infinity and beyond with an out-of-this-world exhibit that seemed to transport them to distant planets and alternate dimensions. A futuristic, mirrored exterior set the scene for what attendees would experience inside the exhibit. The gleaming interior offered up what could only be described as a space-age art museum that positioned Hyundai's technological innovations as alien works of engineering art. The sleek, minimalist space was dominated by an expansive LED screen on which heavenly bodies and Martian missions were rendered with cinematic quality, all within a galaxy fueled by Hyundai innovations. Products on display demonstrated how the company's PnD modular platform combines intelligent steering, braking, in-wheel electric drive, and suspension hardware to create an all-in-one robotic mobility solution. For example, applications underscored how the technology could be employed for personal, service, and logistics mobility, bringing the Jetsons era a little closer to reality. Mirrored ceiling structures echoed the design's exterior while reflecting multimedia content and subtly conveying that even the sky's not the limit when it comes to the company's efforts to expand human reach. Presentations featuring an army of Hyundai Spot robots performing in highly choreographed unison pulled in crowds with the power of a trade show tractor beam. By enclosing CES attendees inside the otherworldly ambiance of tomorrow, Hyundai undoubtedly secured its position as one of today's most forward-thinking brands.
8. Sleep Number
When Sleep Number transitioned from a booth space at the Venetian Convention and Expo Center to LVCC's North Hall for 2022, the company knew it needed to step up its game if it wanted to compete with the stars of the CES show floor. And it did just that with a 50-by-50-foot exhibit designed and built by CenterPoint Marketing. Designed around a magnificent LED-clad cylinder that housed in-booth storage and the space's AV hub, the exhibit employed a logo-inspired concept comprising independent and concentric circles. Dazzling content turned that massive column into an attention-getting element with the power to pull otherwise introverted attendees into the space and engage with friendly and knowledgeable staffers hand-picked from Sleep Number's retail locations. Radiating outward from the central structure (and lit by truss-mounted fixtures), six demo stations invited attendees to hop onto a Sleep Number 360 smart bed for an immersive and educational HoloLens experience detailing how the company's high-tech mattress monitors and improves sleep over time. Half spheres seemed to levitate over each bed, directing attention to the demo stations while also helping to facilitate the HoloLens experience by providing a matte-black background directly in the sightlines of relaxed and reposed parties. But perhaps the most effective element of Sleep Number's strategy was its singular focus on getting attendees into bed for an eye-opening experience about the importance of optimized shuteye. Additionally, at a show in which many exhibitors opted for noticeably scaled-back structures, Sleep Number successfully deployed an imposing-yet-approachable exhibit that conveyed a sense of permanence amid an uncertain economy and a landscape of comparably cautious competitors.
9. United States Postal Service
Open along two sides, the United States Postal Services exhibit (designed and fabricated by Czarnowski with lighting by Fine Design Associates Inc.) employed a strategically positioned 20-by-30-foot LED screen to smartly funnel attendees from the aisle into the booth. Perimeter lighting, large-format graphics, and a glowing overhead element with a mobile-like matrix of 3-D houses, delivery vehicles, and USPS collection boxes did their part to attract attention as well, urging CES showgoers inside the 3,500-square-foot space, where a variety of engagements awaited them. A display model of the Next Generation Delivery Vehicle stood along one aisle, offering an informal photo op as well as a chance to sit in the driver's seat of what will eventually become a fleet of 160,000 by 2023. A central bank of touchscreens allowed guests to self-serve or learn more about informed delivery and other USPS offerings alongside knowledgeable staffers. Additional content (displayed on floor-mounted plinths) highlighted mail solutions specifically designed for businesses, while another station allowed participants to snap a selfie and incorporate it into their own unique stamp design. But the highlight of most attendees' experience was USPS Operation On-The-Move, a three-player, arcade-style competition to deliver as many packages as quickly as possible. The three-round, gamified activity included trivia and key messages, and all participants left the exhibit with some sweet USPS swag.
10. Abbott
Created by Catalyst Exhibits and GMR Marketing, the Abbott booth stood out like a rainbow on a rainy day, courtesy of an LED screen that encircled the upper deck like a beautiful bow and tied all other elements together via a saturated color scheme and sumptuous motion graphics. Three stations, each posing a question to passersby, introduced real-life individuals whose lives have been extended or enhanced using Abbott's offerings. For example, the query "What would you do with one more minute?" was answered by a story and accompanying video footage explaining how an Abbott HeartMate 3 heart pump kept Tyrone Morris alive long enough to receive a heart transplant – and how the company's CardioMEMS HF system now communicates his pulmonary pressure to doctors remotely, allowing Morris to live his best life on the lanes. At each station, a single object (a bowling ball, a set of sculpting tools, and a child's journal) represented the passions made pursuable by Abbott. QR codes at each station allowed curious visitors to learn more about the products and the people they've helped, while a separate interactive-projection activity allowed guests to explore Abbott's scientific advances in concussion-related brain injuries. The sleek, well-executed exhibit added a human touch to the health-care company, demonstrating how "Human-Powered Health" can "Unlock the Possibility of You."
11. Hyundai Mobis Co. Ltd.
One potential downside of enclosed exhibits is that guests are left unsure where to enter, whether or not they're welcome, and what's awaiting them inside. Hyundai Mobis Co. Ltd. sidestepped all of those potential pitfalls using directional arrows, a welcoming reception desk, and windows set into the exterior walls to provide a sneak peek of what the stand had to offer. Upon entering, visitors were given cards printed with QR codes and directed to stations where they could scan those codes, provide personal information, and customize an avatar that would accompany them on their journey through Joy Park. After creating a digital doppelganger, guests proceeded throughout an audiovisual wonderland created by floor-to-ceiling LED walls lining the exhibit's interior and showing animated footage of Hyundai's vision of the future. Several discrete stations prompted participants to scan their QR codes, which triggered their personal avatar to appear on-screen, wave, and interact with the urban environment of autonomous electric vehicles buzzing about. Informal presentations within the park-like expanse featured demonstrations of the M.Vision 2GO (a delivery vehicle with a fuel cell powertrain capable of traveling up to 124 miles in a single charge) and explained how the company's Hydrogen Fuel Cell Powerpack enables mobility with pure water as the only emission. Touchscreens offered up additional info, encouraging interested prospects to "experience the hydrogen society with MOBIS." As they exited, visitors could ogle two of the 30kw and 50kw Powerpacks on display and have pics of their avatar sent to their inbox alongside additional information about how Hyundai Mobis continues to provide "Innovation for Humanity" and "Mobility for Tomorrow."
12. TCL Technology Group Corp.
While many companies with diverse product lines struggle to put each in the spotlight while maintaining a recognizable brand aesthetic, TCL Technology Group Corp. succeeded in offering a veritable smorgasbord of consumer-tech solutions. One part luxury living and one part high-end retail, the stand (designed and built by Pico) presented its products in the sleek and sophisticated ambiance of a modern, well-appointed home that was exponentially more than the sum of its disparate parts. Under the tagline "Inspire Greatness," the nearly 18,000-square-foot exhibit sat beneath a branded header delineating the perimeter and tying everything together – from TCL's Smart Living Room and Sweeva Robot Vacuums to its 98-inch QLED TVs and 5G-enabled smartphones, not to mention its high-end gaming monitors that earned TCL the honor of being the official TV of the mega-popular Call of Duty gaming franchise. But the element earning the most attraction from CES attendees was an Instagram-worthy, color-changing kinetic display drawing attention to the company's TCL Xess rotatable smart screen. Offering up equal parts greatness and inspiration, the design delighted guests and delivered on its promise.
13. Robert Bosch GmbH
Designed by Wenger One and fabricated by Czarnowski, the 45-by-200-foot exhibit for Robert Bosch GmbH in the LVCC's Central Hall was a clean and contemporary space that spanned the breadth of the company's offerings while drawing attention to its most recent technological advancements. Segmented into two color-coded spaces and topped by internally lit tension-fabric structures, the design positioned Bosch as an industry leader in both connected mobility and connected living. Along the most trafficked corner of the booth, Bosch positioned its eBike Systems via smart connected bicycles that combine the physical experience of riding an e-bike with the digital experience provided by app connectivity. The demo/display hybrid offered guests a chance to hop on and take the CES Innovation Awards Honoree for a stationary ride. Near a 10.5-foot-tall infinity symbol – a nod to how Bosch is collaboratively merging hardware, software, and services to shape a new era of mobility – stood a stylized automobile stripped down to reveal one of the more than 200 million Bosch control units enabling proprietary vehicle-based software worldwide. Set behind a transparent touchscreen offering branded content and product specs, a driving module detailed how advancements in electric power steering can reduce carbon emissions and increase fuel efficiency. The two-sided stand illustrated how the company continues to innovate in the connected living and connected mobility spaces by providing products that reliably function #LikeABosch.
14. TuSimple Inc.
Driving awareness can be a difficult challenge at a show as large and spread out as CES. But TuSimple Inc. paved a brand-building path forward with an 80-by-80-foot exhibit that stopped traffic. Shrouded in black, boldly branded tension-fabric walls with a topographical pattern, the interior of the booth (designed by TuSimple and fabricated by Pinnacle Exhibits) was accessible through a gaping triangular portal. Comprising four primary stations, the exhibit offered a bank of touchscreens facilitating staffer-attendee engagements that drove home the benefits of TuSimple's autonomous freight networks. For those seeking a more passive overview, a theater space with sleek bench seating quite literally offered guests a big-picture view of what the company has to offer. Meanwhile, a coffee bar provided in-booth hospitality for visitors who sidled up alongside staffers while drinking in TuSimple's key messages. But the undeniable focal point of the exhibit was the so-called Launch Pad. Featuring the front end of an actual autonomous semi and back-wall-embedded screens displaying data, the curiosity-inducing Launch Pad showcased the streamlined yet sophisticated operation behind a faux fleet. Chevron-shaped overhead elements not-so-subtly underscored the message that TuSimple is blazing new, autonomous trails in the shipping and transportation sectors.
15. LG Electronics Inc.
Perhaps the most talked-about exhibit on the CES show floor, the stand for LG Electronics Inc. (designed by HS Ad Korea and built by Czarnowski) was a sharp departure from the massive multimedia installations that have wowed guests for years. In an effort to dial back its investment and minimize the number of staffers required, LG erected a 22,000-square-foot QR-code playground called the Life's Good Lounge. After downloading the Life's Good App, visitors were invited to scan away. The front half of the recycled-wood expanse (dubbed Zone One) was dedicated to the company's past exhibits, offering augmented-reality walkthroughs of OLED installations from CES 2017, 2018, 2019 and 2020 – all accessible on attendees' own devices. A ring of product-specific pedestals (offering QR codes that activated 3-D views of LG's CES Innovation Awards honorees) comprised Zone Two, which surrounded Zone Three, an elegant and minimalist home-like structure displaying additional QR codes that queued up "The Better Life You Deserve," a film from the company's press conference. Zone Four, the back half of the booth space, was dotted with nearly 80 square wooden stools, all topped with QR codes, encouraging guests to sit and explore a literal library's worth of digital content. The bold, albeit bare-bones, concept was admittedly polarizing, with some attendees loving the choose-your-own-adventure experience and others leaving underwhelmed by the absence of actual products or demos. But assuming the booth was meant to draw attention and create cacophonous buzz, it's safe to say CES was a success for LG.
16. Wallbox USA Inc.
A monolithic black box is always sure to draw attention, and Wallbox USA Inc. capitalized on that enigmatic allure at CES 2022 with an exhibit designed by Jack Morton Worldwide and built by EDE Corp. On its exterior, the ebony edifice boasted graphics and displays strategically lit by inconspicuous fixtures. A branded reception desk welcomed visitors who were drawn to the audiovisual effects emanating from the black box's interior. Accessible by entrances on opposite ends of the cube, the 360-degree Wallbox Experience was an immersive theater space (with footprint graphics atop the flooring to encourage appropriate social distancing) that introduced pioneering energy-management systems and depicted a world in which power is accessible whenever and wherever it's needed. Near an ample and welcoming lounge area on the corner of the 3,000-square-foot space, graphics defined Wallbox as the company that's unlocking the power of EV charging. Nearby commercial charging displays allowed guests to get hands-on with Wallbox products, while a garage-inspired space (complete with an EV) housed the company's consumer products.
17. Hisense USA Corp.
Hisense USA Corp. made the most of its prime location in the LVCC's Central Hall by employing scale, lighting, and motion as exhibit-marketing magnets, pulling clients and prospects into the space. Crowning the exhibit (designed and built by Impact XM) was a 36-foot-wide, 15-foot-tall tension-fabric header with kaleidoscopic, color-shifting patterns that clearly and unequivocally branded the booth as Hisense territory. Beneath that striking structure sat a barrage of displays and vignettes illustrating the breadth and depth of the company's product lineup. A central living-room-like lounge let guests get their game on with Hisense's products designed for gaming enthusiasts. Those more interested in acoustics than Xbox could immerse themselves in the Hisense Sound Experience, an enclosed and sound-proofed space outfitted with state-of-the-art speakers. A nearby area featured the company's Mini-LED Technology and screens perfectly suited for 8K content, while other displays drew guests' attention to rotating, Roku-enabled flatscreens. Rounding out the experience, an aisle-side kitchen vignette introduced visitors to Hisense's newest home appliances.
18. Deere and Co.
The second of two outdoor exhibits that earned Best of CES nods, the Deere and Co. structure loomed large in front of the LVCC, with towering LED walls (installed by NMR) flanking the entrance and directing attention toward the company's agricultural innovations. Designed and fabricated by MC2, the "Dirt Meets Data"-themed space offered up photo ops with a gigantic John Deere tire, bushels of data via multiple touchscreen stations, and the piece de resistance, an autonomous tractor. Positioned in front of a curved LED screen running planting- and harvesting-related content, the 15-ton piece of machinery appeared to move via mixed-reality magic that put the tractor to work – all while highlighting the technology that makes John Deere's offerings far smarter than your average farm equipment. With graphics and interactives allowing guests to figuratively dig into the data, the exhibit left a clear impression on visitors: The next tech boom is poised to revolutionize the way we farm and optimize the process to ensure bigger bumper crops than ever before.
19. Kurz USA
How do you make your brand really shine? Consider building a 20-foot-tall mirrored facade like the one that practically begged attendees to explore Kurz USA's 20-by-40-foot booth. However, the reflective exterior, designed by Kurz and Theim Kommunikation GmbH and fabricated by Studio Displays, offered more than mere aesthetics. As Kurz is known for adding that chrome-like finish to products of all shapes and sizes, the company wanted its design to conceptually reflect its clients on the outside while allowing visitors to learn about Kurz inside the beating heart of the surreal space. Inside the angular enclosure, attendees could explore the company's solutions via interactive kiosks housed along stunning tension-fabric graphics lining the structure's interior. By manipulating giant dice atop pedestals that detected their selections and played the corresponding content, participants could dive deeper into the topics and solutions that most aligned with their needs. Toward the back of the booth space, a faceted, mirrored table displayed automotive smart surfaces, while a branded back wall showcased applications of sustainable materials.
20. Stellantis N.V.
Stellantis N.V. officially positioned itself at the intersection of autos and innovation by, quite literally, constructing a 12,000-square-foot roundabout designed by Stellantis' Marketing Design Group and Creative Solutions Group, which also handled fabrication. Attendees entered the space by following any of the four faux roads into the exhibit's hub. There, beneath a 50-foot-diameter element that served as a branded beacon for attendees, guests could take a seat and soak in multimedia messaging projected on the inside of the suspended ring. Surrounding the central hub were displays representing Stellantis' 14 iconic brands, with specific stations spotlighting advanced electrification, autonomous-driving technology, and enhanced connectivity. The street-inspired scene and dynamic content provided a suitable context for everything from Stellantis' sporty little Fiat 500 electric vehicle to its 338-horsepower, two-time Formula E World Champion DS E-Tense FE21. By bringing all its brands under one umbrella, the company conveyed that when it comes to innovative autos, Stellantis is king of the road.