covid-19
New Products for the New Normal: Part II
After spending more than a year in deep freeze, face-to-face events are finally starting to make a comeback across the United States and the world. Here are 12 products to ensure your upcoming in-person and hybrid endeavors generate white-hot results. By Brian Dukerschein
Beyond Compare
Virtual attendees at a hybrid event deserve just as much engagement and immersion as their in-person peers. The BeyondLive virtual-experience platform provides just that, thanks to richly detailed 3-D environments, an intuitive user interface that fosters discovery, and myriad opportunities to incorporate gamification, demos, chats, and more. Marketers can request fully custom experiences or choose from a menu of brandable event templates set in a five-star hotel, a tropical island, a luxe convention center, or an expo hall. Contact: BeyondLive Inc., www.beyondlivex.com The Arc surface and air disinfection system was designed specifically for nonprofessional end users. Simply roll the unit into a room, plug it in, set the timer, and exit. In as little as seven minutes, the Arc's 360-degree array of UV-C lights kills 99.9 percent of coronavirus, E. coli, and other pathogens. Built-in motion sensors stop the cleaning cycle should someone enter the room, and a mobile-friendly user portal provides real-time data. Contact: R-Zero Systems Inc., www.rzero.com Give virtual attendees a memorable interaction with your brand by mailing them a Color My Cookie kit featuring shortbread treats referencing your logo, mascot, or marketing messages. In addition to your custom confection, kits include a palette-shaped cookie with edible watercolors, a paintbrush, sprinkles, and a link to a tailor-made decorating tutorial reinforcing your key talking points. Contact: The Bread Merchant LLC, www.colormycookie.com As soon as a smartphone – even inside its case – is automatically lowered into the Cleanstation, a battery of high-intensity UV-C LEDs inside the unit activate to sanitize the phone's entire surface in just 30 seconds. Each device is approximately the size of a hardcover book and comes with three finish options (brushed steel, slate, and white), making this an easy and sleek way to facilitate high-tech hygiene among staffers and attendees. Contact: Simplehuman LLC, www.simplehuman.com Remarkably lightweight and easy to assemble and take down, Testrite's Clear Room Partitions stand 6 feet tall and are available in widths of 3 or 6 feet. A combination of transparent, fire-retardant vinyl infills and super-slim frames results in "barely there" dividers for meeting areas, lounges, and more. Marketers also have their choice of a stationary or wheeled base for mobile setups. Contact: Testrite Visual Products Inc., www.testrite.com The projected permanence of hybrid events means exhibitors need high-quality digital images and videos of their wares. Enter Soona Co., a startup that enables clients to ship their products to the company's studios and remotely supervise a live shoot. Soona's team of savvy creatives offer everything from product-grouping compositions to up to 2-minute video clips. Contact: Soona Co., www.soona.co The CrowdPass health-clearance platform allows marketers to send attendees customized vaccination-status and COVID-symptom questionnaires prior to an event, track their responses, and issue health "passports" that can be displayed on eventgoers' smartphones for hassle-free entry. Contact: CrowdSync Technology Inc., www.crowdpass.co Available with four different stands (including freestanding, countertop, and wall-mount options), the touchless RapidScreen Temperature Screening Kiosk can read an attendee's temperature in less than two seconds from up to 3 feet away. Features include an optional fever alarm, pass/fail mode, mask detection, and integration with ticketing systems for event-access control. Kiosk screens measure roughly 11 inches by 5 inches and can be set up in minutes. Contact: SpinTouch Inc., www.spintouch.com Maintain proper social distancing and traffic flow in your booth or at a corporate event with Safety Pois floor-graphic kits, which contain long-lasting, 12-inch PVC stickers and explanatory signage. In the simple color-coded system, green indicates "transit" areas; yellow marks "pause" spots where visitors can view products, enjoy demos, etc.; and red identifies "stop" zones for long-term lingering. Contact: TCommunications SRL (dba Safetydots.net), www.safetypois.us The plug-and-play THR-600 Occupancy Control Kiosk makes it easy to monitor how many attendees are entering and exiting an event, as well as whether they're wearing masks. Administrators can quickly set maximum occupancy levels and program a wide range of dynamic content, both of which are displayed on a high-res monitor. What's more, kiosks can be branded with custom vinyl logos and graphic wraps. Contact: Peerless Industries Inc. (dba Peerless-AV), www.peerless-av.com Consider the MOD-1378 Multifunction Sanitizer Stand the Cadillac of cleanliness stations. A rugged steel baseplate and extruded-aluminum post support not only a touchless hand-sanitizer dispenser but also a clamshell case for either an iPad or Surface tablet, which can be positioned in landscape or portrait orientation. Two acrylic literature racks and a 12-by-16-inch double-sided graphic complete the kit. Contact: Classic Exhibits Inc., www.classicexhibits.com Looking to hold a series of smaller consumer-facing events? BeMatrix's pop-IN structures are ideal for indoor pop-ups and are fully compatible with the company's frame system. Two new components – a deeper infill profile and a corner piece – enable designers to create walls comprising fabric, lightboxes, hard panels, and other materials. Two standard modules measure roughly 10-foot-square and 10-by-20 feet and include ceiling elements and track lighting. Individual components are also available. Contact: BeMatrix USA, www.bematrix.us To see additional products designed for marketing in the age of COVID-19, visit www.ExhibitorOnline.com/Covid.
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