EXHIBITOR Magazine's Top 10 Articles of 2020

best of 2020

EXHIBITOR Magazine's
Top 10 Articles of 2020

2020 was a challenging year for the trade show and corporate event industry, as most face-to-face marketers had no choice but to blaze new trails on the virtual landscape. So it comes as no surprise that half of the most-read articles on EXHIBITOR's website last year were devoted to COVID-19 and how exhibit and event pros can navigate the new terrain. Here are the stories that generated the most online traffic in 2020.

	1. The Best of CES 2020 EXHIBITOR magazine ranks the most remarkable exhibits from the 2020 International Consumer Electronics Show. more…

	2. The Impact of the Pandemic The June/July issue featured EXHIBITOR's two-part research initiative examining COVID-19's impact on the trade show industry and what the future might hold. more…

	3. Corporate Exhibit Managers Open Up About COVID-19 The ripples – or tsunamis, depending on your point of view – caused by COVID-19 are impacting practically every member of the face-to-face marketing community. But the waves are hitting companies and individuals differently, and the isolation required by the pandemic leaves many wondering, "How is everyone else handling this?" To shed some light on that topic, EXHIBITOR asked five corporate exhibit managers how their lives and programs have changed thus far. more…

	4. If We Build It, Will They Come? Enigma Research polled 2,000 live-event attendees to gauge their willingness to return to large gatherings – and under what circumstances. Here are 10 highlights that speak directly to trade shows and conferences. more…

	5. How to Vet Virtual-Event Providers EXHIBITOR compiles 13 questions to ask vendors that will make selecting the right platform for your program feel less like risky business and more like a sure thing. more…

	6. Operational Intel: Benchmark Data on Lead Practices Technology and automation appear to be transforming the lead-retrieval and -management process. But despite the high value placed on lead generation, fewer exhibitors are training staffers on qualification techniques than in the past. more…

	7. 10 Small-Booth Graphic Gaffes Here are 10 of the most common 10-by-10 graphic mistakes along with rules to help you understand what you should do instead. more…

	8. EXHIBITOR Magazine's Seventh Annual Portable/Modular Awards The 13 winners of our annual Portable/Modular Awards showcase the industry-leading work of innovative designers and system suppliers. more…

	9. Biogen Invests in Education Joelle McCaslin leads Biogen Inc. in a bold new direction by emphasizing education over sales at an annual neurology medical congress, yielding a 314-percent increase in leads. more…

	10. Five Silver Linings for Exhibitors with Postponed Events Exhibit-marketing consultant Robyn Davis shares five opportunities to make your future trade show efforts even more productive. more…