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ten by 10
Rental Exhibits
We asked 10 experts to share their views and opinions on rental exhibits.
1
"Rentals are fast evolving, with new technology, advanced lightweight aluminum frames, and fabric graphics on much larger scales than ever before."
Paul Conway, president, Nimlok NYC

2
"Considerations that suggest a rental would be a good idea include having many, often overlapping, shows and a shortage of storage space."
Scott Arbogast, co-founder, ExhibiTeam

3
"I think reusable or recyclable wall-frame systems will come to be mandatory for structures in the not-too-distant future."
Chris Anderson, vice president of sales, Elite Exhibits LLC

4
"The most misunderstood aspect of rentals is that they are just recycled kits. The better providers are designing rental exhibits consisting of extrusion-frame systems in tandem with custom elements."
Matt Kleinrock, chief operating officer, Rockway Exhibits + Events

5
"Although a purchase offers more opportunity to customize a booth, a rental is a great way to test out a new approach without committing a ton of resources."
Hilary McVicker, vice president, sales and marketing, The Elumenati LLC

6
"Before renting, exhibitors should ask providers whether they include services such as installation, transportation, and logistics."
Ross Pike, head of marketing, Quadrant2Design

7
"A big misconception is that rentals are cookie-cutter designs. There are many highly customizable options, and they can be very cost effective."
Eric Duncan, president, Xhibit Solutions Inc.

8
"Consider rentals if you're concerned about your company's carbon footprint, because it makes no sense to build and then discard a booth after its last show."
Laura Palker, CEO, Trade Show Solutions Center LLC

9
"Lower financial liabilities are the most noteworthy rental advantage. Those liabilities include storage, maintenance, insurance, and disposal fees at the end of your exhibit's lifetime."
Steve Schaff, vice president of business development, Plus Studios LLC

10
"Stale stock-rental designs with limited branding are becoming a thing of the past. When done right, today's rental is indistinguishable from a fully custom exhibit."
Shawn Lacagnina, director of sales and marketing, Skyline Exhibits-Houston


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