Sometimes known as rolling billboards, promotional vehicles have been cruising the highways and byways in road shows for almost a century. Test your knowledge of this tried-and-true marketing tactic by matching each iconic vehicle's description with its photo in this month's quiz. By Charles Pappas
Guess the answers from the choices, then click on the blank areas to see if you're right.
1. So popular is this mobile-marketing carrier that Mattel Inc. issued a miniature Hot Wheels version of the now-famous vehicle. ____
1. So popular is this mobile-marketing carrier that Mattel Inc. issued a miniature Hot Wheels version of the now-famous vehicle. Oscar Mayer Co.'s Wienermobile
2. Funded in part by the U.S. Tire Co., this road-show vehicle traveled from New York to Los Angeles to promote good movies and roads. ____
2. Funded in part by the U.S. Tire Co., this road-show vehicle traveled from New York to Los Angeles to promote good movies and roads. Metro-Goldwyn-Mayer Studios Inc.'s World's First Trackless
Transcontinental Highway Train
3. The original version of what would eventually become one of the hottest promotional vehicles in history was constructed on top of a 1947 Chrysler Saratoga. ____
3. The original version of what would eventually become one of the hottest promotional vehicles in history was constructed on top of a 1947 Chrysler Saratoga. Zippo Manufacturing Co.'s Zippo Car
4. This internal-combustion cavalcade allowed one automaker to show off its newest models during a cross-country campaign. ____
4. This internal-combustion cavalcade allowed one automaker to show off its newest models during a cross-country campaign. General Motors Co.'s Futurliner
5. Built to celebrate a product's 90th birthday, this mobile-marketing conveyance boasts a cockpit containing 230,000 edible incarnations of the vehicle's inspiration. ____
5. Built to celebrate a product's 90th birthday, this mobile-marketing conveyance boasts a cockpit containing 230,000 edible incarnations of the vehicle's inspiration. The Hershey Co.'s Kissmobile
6. This vehicle travels the land giving out free samples of salty mystery meat at its many stops. ____
6. This vehicle travels the land giving out free samples of salty mystery meat at its many stops. Hormel Food Corp.'s Spam Mobile
7. Nicknamed "Paul Revere on Wheels," this transport ventured to nearly all of the lower 48 states during a road show to prep Americans for the possibility of Armageddon. ____
7. Nicknamed "Paul Revere on Wheels," this transport ventured to nearly all of the lower 48 states during a road show to prep Americans for the possibility of Armageddon. Civil Defense Administration's Alert America
8. This vehicle locomoted across a famously polite nation's provinces to recruit potential farmers for its sparsely populated western regions. ____
2. This vehicle locomoted across a famously polite nation's provinces to recruit potential farmers for its sparsely populated western regions. Canadian Pacific Railway Ltd.'s Exhibition Train
