Marvelous Multimedia

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In our screen-obsessed society, it's no wonder that many marketers are incorporating multimedia elements into their exhibits. After all, sometimes all a design needs to stand out on the trade show floor is a wee bit of wizardry that positions the company as cutting edge – or complements its high-tech offerings. So to help you conjure your own creative concoctions, EXHIBITOR assembled six projects that no doubt caught the eyes of passersby. These multimedia models should give you insight into how to add some modest movement, a little light, and a sprinkle of magic to your next exhibit.By Linda Armstrong

PHOTO: Padgett and Company Inc.

Cisco Chandelier
Exhibitor: Cisco Systems Inc.
Show: Cisco Live
Design: Mirror Show Management, Webster, NY, 585-232-4020, www.mirrorshow.com

Acting like a massive digital homing beacon for Cisco Live's nearly 30,000 attendees, this overhead lighting element was visible from across the hall. Comprising 24,000 glittering LED orbs, the "chandelier" was paired with rows of LED light rods that radiated dynamic patterns of color.

PHOTO: Michael Taft Photography

Wonder Wall
Exhibitor: Faraday & Future Inc.
Show: International Consumer Electronics Show
Design: Pinnacle Exhibits, Hillsboro, OR, 503-844-4848, www.pinnacle-exhibits.com

This video viewing gallery served as a mesmerizing back-drop to Faraday & Future Inc.'s FF91 prototype coupe. More than 200 LED tiles comprised the ambient structure, which featured colorful, computer-generated patterns that danced behind the car and referenced the technology within it.

PHOTO: Cole Group Inc.

My Dear Watson
Exhibitor: IBM Corp.
Show: Radiological Society of North America
Design: 3D Exhibits Inc., Schaumburg, IL, 800-471-9617, www.3dexhibits.com

IBM Corp. erected six 20-foot-tall, L-shaped elements to help convey the concept of cognitive pathways in artificial intelligence systems and draw connections to its Watson-related offerings. The ever-changing array of colors and patterns drew attendees' eyes and feet to the space.

PHOTO: 2LK Design Ltd.

The Writing's on the Wall
Exhibitor: Royal Bank of Canada
Show: Sibos
Design: 2LK Design Ltd., Farnham, United Kingdom, 44-1252-727-727, www.2lk.com

Hoping to communicate key words from its mission statement, the Royal Bank of Canada opted for this integrated system of concealed lightboxes embedded in a central wall. The lights switched on and off in programmed sequences to highlight verbiage on the structure's surface.

PHOTO: Las Vegas Event Photography

Light Show
Exhibitor: CenturyLink Inc.
Show: Channel Partners Expo
Design: 2020 Exhibits, Houston, 713-354-0900, www.2020exhibits.com

CenturyLink Inc. employed an irregularly shaped LED header to garner attention from aisles away. While the 6-foot-wide band offered a looping video, the structure underneath continued the light show via 12 light-embedded support beams and 192 illuminated tube-shaped fixtures.

Projection Driven
Exhibitor: Epson Europe BV
Show: Integrated Systems Europe
Design: Messebau Tünnissen GmbH, Kranenburg, Germany, 49-2826-9045-0, www.tuennissen.com

To illustrate the brightness and versatility of Epson Europe BV's new laser projector, designers mounted a Formula One car to an exterior exhibit wall. The vehicle served as a dimensional surface for projection-mapped content, including videos, color washes, and more.