WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Exhibiting &
Event Topics
EXHIBITOR
Magazine
Find It
Marketplace
EXHIBITOR
LIVE
EXHIBITOR
Education Week
EXHIBITOR
eTrak
CTSM
Certification
EXHIBITOR
Insight
EXHIBITOR
Awards
News
Network
Advertise
With Us
Topics
International
Exhibiting
Global
Guide
How-To
Tips
International
Exhibits
International
Events
REGISTRATION REQUIRED

First Name

Last Name

Title

Company

Email Address


Industry Role
Corporate Exhibitor
Corporate Event Manager
Both
Exhibit/Event Supplier
Other

Primary Job Function
Exhibit/Event Manager/Coordinator
Sales/Marketing Mgmt
Executive Mgmt
Advertising/Promo Mgmt
General Mgmt
Design
Other


design awards
Video Player is loading.
Current Time 0:00
Duration 0:00
Loaded: 0%
Stream Type LIVE
Remaining Time 0:00
 
1x
    • Chapters
    • descriptions off, selected
    • captions off, selected
      silver award
      Category: Experiential Exhibit Exhibitor: Preciosa – Lustry a.s Design: Vasku & Klug OG, Vienna, 43-699-11-726595, www.vasku-klug.com Fabrication: Standout System Standbau GmbH, Salzburg, Austria, 43-662-930-40-0, www.standout.eu Show: Euroluce, 2017 Budget: $250,000 – $499,000 Size: 69-by-53 feet

      PHOTOS: Vasku & Klug OG
      The Shining
      Chandeliers are the ultimate stop sign, arresting attention and captivating passersby. Preciosa – Lustry a.s., a chandelier maker for nearly 300 years, relied on the power of these ornate fixtures to dazzle attendees at Euroluce 2017. Working with Vasku & Klug OG, the company placed 15 different chandeliers throughout its booth. While the lights ranged from gorgeous traditional fixtures with upward-swooping branches to others that looked like experiments in geometry, they were just the visual hors d'oeuvres to the entree of two incandescent artworks that formed a spectacular experience of glamour and luxury. "We faced immense time pressures to design and build what was really an elaborate and complex work of art," said Andreas Klug, creative director of Vasku & Klug.
      Glow and Behold
      As large as satellites and as delicate as Fabergé eggs, the Crystal Biosphere and Crystal Tree were the centerpieces of Preciosa – Lustry a.s.'s spellbinding exhibit. Made of 4,000 and 8,000 pieces, respectively, both chandeliers were strung by hand with pieces of crystal glass made to look like leaves, angels, raindrops, and other ornamental designs. The colossal fixtures had a supporting cast of 15 additional chandeliers that fostered a transportive experience for attendees.
      Suspended from a truss almost 20 feet above the floor, the Crystal Biosphere hung with the grace of a ballerina frozen in midair. Nearly 16 feet in diameter and set over a wood-framed garden of grasses and moss, the chandelier was strung with 4,000 pieces of crystal, a shimmering blend of stylized leaves, angels, and raindrops.

      If the Crystal Biosphere was a star, then the Crystal Tree was a supernova. Weighing more than 4.5 tons, the Crystal Tree was assembled by a crew of six who required five days working around the clock to attach in excess of 8,000 crystals to the massive 9.8-by-26.2-foot fixture. Like its counterpart, the Crystal Tree mixed in foliage via a strip of moss that formed a flame of cascading green among the permafrost-white crystals. "Yes, these are beautiful products, but the manner in which they were presented allowed them to shine in the best possible light," said one Exhibit Design Awards judge. With illumination that was as much witchcraft as wattage, Preciosa drew in hundreds with singular fixtures few could hold a candle to. E


      you might also like
       
      Join the EXHIBITOR Community Search the Site
      TOPICS
      Measurement & Budgeting
      Planning & Execution
      Marketing & Promotion
      Events & Venues
      Personal & Career
      Exhibits & Experiences
      International Exhibiting
      Resources for Rookies
      Research & Resources
      MAGAZINE
      Subscribe Today!
      Renew Subscription
      Update Address
      Digital Downloads
      Newsletters
      Advertise
      FIND IT
      Exhibit Producers
      Products & Services
      All Companies
      Get Listed
      EXHIBITORLIVE
      Sessions
      Exhibit Hall
      Exhibit at the Show
      Registration
      ETRAK
      Sessions
      Certification
      F.A.Q.
      Registration
      EDUCATION WEEK
      Overview
      Sessions
      Hotel
      Registration
      CERTIFICATION
      The Program
      Steps to Certification
      Faculty and Staff
      Enroll in CTSM
      Submit Quiz Answers
      My CTSM
      AWARDS
      Exhibit Design Awards
      Portable/Modular Awards
      Corporate Event Awards
      Centers of Excellence
      NEWS
      Associations/Press
      Awards
      Company News
      International
      New Products
      People
      Shows & Events
      Venues & Destinations
      EXHIBITOR News
      © Exhibitor Group | The Leader in Trade Show and Corporate Event Marketing Education PO Box 5996, Rochester, MN 55903-5996 | (507) 289-6556 | Need Help? Ask Scott