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Fabric Exhibits
We asked 10 exhibiting experts to share their opinions on fabric architecture.
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"Lighting and laser cutting are taking fabric architecture beyond the ubiquitous giant graphic canvas to a place that is more sculptural and textural." — Hilary Howes, vice president, creative director, Encore Decor Inc. 2 "By introducing textures or printed graphics, fabric elements can mimic solid surfaces in application and effect." — Allison Pocewicz, sales and marketing manager, Fabric Images Inc. 3 "More and more, fabric is being used as a stand-alone design element instead of just a vehicle for messaging." — Katie McTammany, exhibit designer, Mirror Show Management Inc. 4 "Textiles have many unique properties. From the shimmer of silk to the warmth of velvet, fabric is extremely versatile." —Kevin Trainor, design director, Condit Exhibits LLC 5 "The trend now is toward 4K printing technologies that enhance the color density of fabric graphics with smooth gradients and rich, vibrant hues across the spectrum." — Andy Alstad, project manager, Showcraft Inc. 6 "Lightweight fabric architecture offers huge savings in drayage. And the ability to have a new fabric cover produced for an existing frame can make your aging booth look brand new." — Ben Cornue, managing partner, Boomerang Exhibits 7 "Whether it's a custom logo or a hanging element, fabric can be a cost-effective way to turn a simple exhibit into a dynamic presence." —Frank Verrilli, vice president, business development, Astound Group Inc. 8 "In recent years, large-format silicone-edge graphics have allowed us to produce expansive fabric walls without panels and seams." —Mike Bartley, president, Branded Area LLC 9 "I'd like to see fabric structures move away from four-sided square shapes and evolve into softer, more fluid lines." — Guy Genis, founder and CEO, Eventmakers 10 "We are seeing a greater variety of shapes and larger sizes of fabric elements as the ability to bend and mold aluminum frames has recently advanced." — Paul Conway, president, Nimlok NYC
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