WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Exhibiting &
Event Topics
EXHIBITOR
Magazine
Find It
Marketplace
EXHIBITOR
LIVE
EXHIBITOR
Education Week
EXHIBITOR
eTrak
CTSM
Certification
EXHIBITOR
Insight
EXHIBITOR
Awards
News
Network
Advertise
With Us
Topics
Exhibits
& Experiences
Exhibit
Design
Exhibit
Design Awards
Green
Exhibiting
Rental
Exhibits
Exhibit
Graphics
RFPs & Booth
Management
Small
Booths
Fabric, Flooring
& More
Technology
Case
Studies
design awards
silver AWARD
Category: In-Line Exhibit Exhibitor: Hearst Inc. (Elle Decoration China); My Studio (Elevated Memories) Design Undertone Design House, Beijing, 86-188-1019-2860 www.oli-undertone.com Fabrication: Shenzhen Huayi Oriental Expo Services Ltd., Shenzhen, China, 86-755-8891- 4587, www.orientalexpo.cn Show: Shenzhen Creative Week and International Furniture Exhibition, 2017 Budget: Less than $40,000 Size: 16-by-66 feet

PHOTOS: HEARST INC. (ELLE DECORATION CHINA)
Design of the Times
Once a cultural backwater, Shenzhen, China, has swerved 180 degrees from a sweatshop center to a style setter. So for the 2017 Shenzhen Creative Week and International Furniture Exhibition, Hearst Inc.'s Elle Decoration China magazine and art-curation company My Studio capitalized on that revamped image by inviting three nascent designers to showcase their crafts in an exhibit called "Elevated Memories" that fused traditional designs with avant-garde flourishes.

"The exhibit had to show innovational aesthetics evolving from traditional crafts," said designer Oliver Hong-I Tsai. To accomplish that, the resulting 16-by-66-foot in-line exhibit's aluminum-framed exterior was covered in milky-white and cobalt-blue panels, whose colors were inspired by the off-white shade of preglazed ceramics and the vibrant hue of indigo-dyed fabric.


Fashion Show
Hearst Inc.'s Elle Decoration China magazine and the art curation company My Studio invited a trio of emerging designers to showcase their work in an aluminum-tube-framed exhibit that juxtaposed their menswear, fabrics, and ceramics with traditional colors and materials offset by abstract geometric shapes and avant-garde style.
Attendees entering the booth found three themed areas divided by wing-like equilateral entryways. The first segment was devoted to fabric and furniture designer Elaine Yan Ling Ng, known for merging dyed fabrics with traditional items such as folding screens, sofas, and tiles. In the second section, a machine that slices ceramics into 1-millimeter thin wafers was surrounded by several plates designed by Xin Yaoyao and constructed from those shavings. The final area used an antique loom as a contrasting focal point for Yin Ming's new-wave menswear.

According to one judge, "This stunning little in-line booth was all about killer ideas." In a few square feet, "Elevated Memories" took guests on a centuries-long journey from crafts as timeless as a Ming vase to designs as cutting edge as a Shanghai skyscraper. E


you might also like
 
Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Digital Downloads
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
All Companies
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
EDUCATION WEEK
Overview
Sessions
Hotel
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
Centers of Excellence
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Group | The Leader in Trade Show and Corporate Event Marketing Education PO Box 5996, Rochester, MN 55903-5996 | (507) 289-6556 | Need Help? Ask Scott