WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Exhibiting &
Event Topics
EXHIBITOR
Magazine
Find It
Marketplace
EXHIBITOR
LIVE
EXHIBITOR
Education Week
EXHIBITOR
eTrak
CTSM
Certification
EXHIBITOR
Insight
EXHIBITOR
Awards
News
Network
Advertise
With Us
Topics
Measurement
& Budgeting
Measuring
Performance
Lead
Management
Budget
Management
Cost
Cutting
Low-Budget
Strategies
Case
Studies
ten by 10
Exhibit Refurbishment
We asked 10 industry experts to share their opinions and advice on exhibit refurbishment.
1
"Companies should evaluate their total cost of ownership. Line items like drayage, shipping, and graphics can decrease drastically with a new, lighter booth."
— Dorian Dimitrov, senior account executive, Zig Zibit Inc.

2
"From a supplier standpoint, it is often about managing expectations in the refurbishment process. Many times the cost of refurbishment outweighs the benefits."
— Aaron Churchill, general manager, 2-Scale

3
"If you can survive one more show with your current exhibit, it is sometimes better to save those dollars for next year's budget for a new build."
— John Boyko, president, Structure Exhibits

4
"It's easy to get carried away with refurbishing exhibitry. Just like house painting, you start out thinking you'll just do one room, and soon enough you've repainted the whole house."
— Judy Volker, marketing director, Iatric Systems Inc.

5
"You can provide your brand the desired updated look and feel with new 'skinning' as long as your exhibit base is structurally sound."
— Donald Schmid, CTSM, global congress lead, Pfizer Inc.

6
"When you refurbish, try rearranging the floor plan and applying new finishes. Your booth will look new for a fraction of the cost."
— Tom Bowman, president, Bowman Change Inc.

7
"During teardown, have your work crew make notes on the blueprints about any pieces of your exhibit that may need repair before the next show."
— Candy Adams, CTSM, CEM, CMP, CMM, "The Booth Mom"

8
"Refurbishing exhibits should be one of the top priorities for companies these days. It makes me cringe to see how much stuff is thrown into the garbage."
— Byron Thompson, exhibit designer, Access TCA Inc.

9
"Changing out your exhibit materials on an annual basis not only costs a fair bit of money, but also introduces a lot of waste into landfills."
— John Martin, regional marketing manager, Vaisala Oyj

10
"Custom exhibits are easier to refurbish, due to the fact that systems are intricate and are designed to specifics, rather than incorporating structural elements that are general."
— Chris Dunn, senior account executive, BlueHive Inc.


you might also like
 
Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Digital Downloads
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
All Companies
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
EDUCATION WEEK
Overview
Sessions
Hotel
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
Centers of Excellence
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Group | The Leader in Trade Show and Corporate Event Marketing Education PO Box 5996, Rochester, MN 55903-5996 | (507) 289-6556 | Need Help? Ask Scott