A Rather Lovely Loo
How do you display more than 18 sinks, a full-size bathtub, and a plethora of accents in a 10-by-10-foot space? Thompson Traders Inc., which sells kitchen and bathroom products, turned its tiny exhibit into a fantasy bathroom at the 2007 Kitchen/Bath Industry Show and Conference. Complete with wall art, mirrors, and a chandelier over the tub, the in-house-designed exhibit takes a more vignette-style approach, while the narrow half walls on both sides of the bathroom-product display feature stunning sinks cleverly attached to PVC pipe.

Posh Petite
When your company's brand identifiers include "opulence," "luxury," and "glamour," you can't really toss up a pop-up in your booth space and call it a day. OK, maybe you can, but it would be really ineffective. Not surprisingly, then, Miss Heloise Inc., which sells everything from linens and wall décor to pet beds and headboards, bathed its 10-by-10 space in glamour with this black-and-white bedroom scene at the Hospitality Design Expo and Conference in Las Vegas. Three glossy-black walls partially enclose the space and offer graphics to explain the company's various product lines, while a comfortable bed offers not only a can't-miss focal point, but also a place for attendees to plop down and relax. Packed to the hilt with product and featuring an honest-to-goodness chandelier, this pint-sized exhibit designed by Czarnowski of Las Vegas is small but sumptuous.

G Spot

The words "fun" and "funky" don't usually spring to mind when you think recycling. However, these two words encapsulate this exhibit from the 2008 International Consumer Electronics Show promoting Gcycle, a nonprofit Web site that fosters electronics recycling. Designed by Jet Sets of North Hollywood, CA, this 10-by-10's graphics juxtapose the great outdoors with landfills chock full of e-waste. Made of 90-percent recycled content, the exhibit features monitors that provide canned content from the Gcycle site.

Your Better Half
How do you display an endless variety of furniture for the hospitality industry, communicate your creative talents, and avoid jamming your 10-by-20-foot space with knee-bangin' end tables? If you're Solutions for Hospitality, a Los Angeles-based manufacturer and sourcing company of furniture and bedding, you position a few key pieces around your floor space and use the back and side walls to create as a product display. Created for the Hospitality Design Expo and Conference in Las Vegas, the in-house-designed exhibit demonstrates the company's creative capacity. The walls hold various chairs and tables that were cut in half to provide for both easy attachment and visual appeal. To display even more product, the exhibitor also projected a product-image slide show on the side wall above the desk.

Girl Power
Displaying several lines of T-shirts in a 10-by-10-foot booth is a product explosion waiting to happen. While most exhibitors would fall victim to the disaster, Ripple Junction, a Cincinnati-based licensed-apparel provider, escaped the detonation with this clever in-house-designed exhibit. Since the girls consumer group is a top priority for the company, Ripple Junction designed its Magic Marketplace exhibit to look like a girl's bedroom. A miniature bed, complete with decorative throw pillows, and two end tables serve as the focal point and seating area. The back and side walls are covered with posters and T-shirt graphics framed to look like posters along with a smattering of products to add a touch of 3-D flair. Meanwhile, racks of T-shirts hang on rods mounted to one side wall, where they act as an open closet, ripe for rummaging.

Paperwork
Nearly every inch of this 10-by-16-foot exhibit at Paperworld 2008 is made of corrugated cardboard from exhibitor Karton Art Design. From the display case to the chairs and shelves, each sturdy piece of furniture is a product of Karton Art, based in Budaörs, Hungary. Each product ships as a flat panel that can be assembled in minutes, and comes with a three-year guarantee. Available since 1995, the water-resistant cardboard furniture can be cleaned with a wet cloth, and the manufacturer can paint it or treat it with a fire-retardant liquid. It's only a paper booth, but when it comes to presence, it delivers much more than typical parchment.

Penguin Paradise
Back-wall graphics alone aren't enough to create a penguin habitat; at the very least you also need some igloos and ice. At the International Society of Motor Control show, Intel Corp. used this cool solution to promote the company's partnership with Linux operating systems, whose mascot is "Tux" the penguin. Including minimal text and the Intel logo, the back-wall graphic sets the scene with a flock of emperor penguins in their natural habitat. Designed by Henry V of Portland, OR, the 10-by-10-foot exhibit features white carpet and a faux igloo door made of Styrofoam, which protrudes out of the back wall and continues the icy arctic landscape. Inexpensive white stands hold monitors, all three of which are draped in white felt to resemble icicles. Paired with a similarly styled monitor - complete with faux felt icicles - the frigid design expressed Intel's arctic theme on a frugal $10,000 budget.

Heart-Felt Design
When you're selling graphics, your booth had better be simple, clear, and striking. Mix Imaging of Miami delivered with this stunning yet simple 10-by-10 booth for the Healthcare Convention & Exhibitors Association show. Featuring nothing but a floor, reception desk, and back
wall - all in a near-violent shade of lime green - the booth practically shouts, "Look at me!" Flowing from the flooring to the back wall, an illustrated image of a hand holds a glowing, red heart, which accompanies the main tagline "pumping creativity." Four more short phrases, such as "Large Format Graphics," use clear, concise language to explain exactly what Mix offers.