UFI Announces Global Exhibitions Day 2025 Theme and Key Messages

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UFI Announces Global Exhibitions Day 2025 Theme and Key Messages

1/28/2025
PARIS — The tenth edition of Global Exhibitions Day (GED) will be held on Wednesday, 4 June 2025, under the theme “Exhibitions unleash potential”.

Facilitated by UFI, The Global Association of the Exhibition Industry, all businesses and professionals in the sector are invited to celebrate GED by showcasing how exhibitions unleash potential by driving multi-industry growth, empowering professionals, and delivering economic and social impact worldwide.

Key Campaign Messages

As part of the theme, four key messages have been introduced to highlight the far-reaching benefits for the diverse stakeholders across the exhibition ecosystem:

Exhibitions drive collaboration and innovation to transform businesses and industries.
Exhibitions enable new, emerging and established talent to grow and succeed.
Exhibitions power economic development and societal progress for countries and communities.
Exhibitions amplify reach, build brands, foster connections and drive revenue through face-to-face engagement.

These messages emphasise how exhibitions unleash potential for all: industries and individuals, communities and companies.

UFI President Hugh Jones comments: “Global Exhibitions Day 2025 is a powerful reminder of how exhibitions unleash potential across industries and communities. This ten-year milestone is an opportunity to celebrate our industry’s achievements and to recognize its contribution to economic and social progress. I look forward to celebrating GED 2025 with my colleagues and friends across the world.”

Get Involved

Some ideas on how to get involved include:

Plan and host your own GED 2025 activity or campaign.
Engage government officials to endorse and recognise the exhibition industry.
Personalise the GED 2025 toolkit with your unique visuals and story.
Partner with local media to raise awareness of GED and the exhibition industry.
Showcase your GED initiatives on social media using #GED2025.

Thanks To Our Partner Associations Supporting #GED2025

This global day of advocacy is supported by over 70 national and international industry associations:

AAXO, ABEA, ABEOC, AEFI, AEO, AESDAC, AEV, AFE, AFECA, AFEP, AFIDA, AIFEC, AKEI, AMEREF, AMPROFEC, AOCA, APPCE, ATFEOF, AUIEC, AUDOCA, AUMA, BICEIA, CAEC, CAEM, CEEIS, CEFA, CENTREX, CLC-VECTA, ECA, EDPA, EEIA, EFU, EMECA, ESCA, ESSA, EXSA, EXPO EVENT, FAIRLINK, FEBELUX, FKM, fwd:, GDFOA, HKECIA, IAVM, IDFA, IECA, IEIA, IELA, IEOA, IFES, IT-EX, JEXA, LECA, MACEOS, MECA, MFTA, ON-GO, PACEOS, PCEI, SACEOS, SBE, SCEIA, SECA, SISO, SOKEE, SLAPCEO, SZCEA, TCEA, TEA, Exhibitor Advocate, TECA, TFOA, UBRAFE, UNIMEV, and WTCA.

To learn more about Global Exhibitions Day, please visit www.globalexhibitionsday.org.

Contact:
ged@ufi.org