UFI – SISO Extends Partnership

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UFI – SISO Extends Partnership

12/18/2024
PARIS — Paris-based UFI, The Global Association of the Exhibition Industry, and New York-based SISO, The Society of Independent Show Organizers, have extended their partnership for another three years from 2024 to 2027.

The partnership dates back to 2009 and has seen both organisations working jointly on a long list of industry issues under numerous leaderships in these 15 years.

In the renewed partnership, one element both sides will focus on in 2025 is a collaboration on content development for the UFI European Events Week 2025 in Thessaloniki, Greece, from 4-6 June 2025 and the SISO Leadership Conference 2025 in Indianapolis, U.S., from 19-21 August 2025.

This recognises the value of the associations’ face-to-face meetings, where their communities meet to discover and discuss topics relevant to the exhibitions industry. It will also bring North American colleagues and industry insights to Europe and, vice versa, international insights to the U.S.

“UFI’s European Events Week will serve as the central ‘one-stop shop’ in Europe for senior exhibition industry professionals in 2025 to connect and network. The new, much wider content framework makes the event much more accessible to leading subject matter experts through one-of-a-kind content offers like the one SISO will bring”, says Kai Hattendorf, UFI CEO.

“UFI and SISO have collaborated closely for many years, and it’s really valuable and appropriate to provide content at each other’s meetings. I’m hopeful many of our members will join me in Thessaloniki in June,” adds Vinnie Polito, SISO CEO.

“As the UFI Regional Director for North America, I’m thrilled to collaborate with the SISO team on this important project,” comments Martha Donato, UFI Regional Director North America. “Together, we aim to develop and deliver high-level content for the UFI European Events Week audience, fostering meaningful engagement and strengthening the partnership between our associations. This collaboration is an exciting opportunity to build on our shared commitment to advancing the event industry globally.”

Learn more at https://www.ufi.org/news-media/media-releases/.

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