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Expo Centric Expands Global Presence with New Philippine Office, Taps Filipino Talents to Boost Global Trade Show Services
11/7/2024
NSW, AUSTRALIA; MANILA, PHILIPPINES — Expo Centric, one of Australia’s most prominent exhibition stand builders, has announced a major expansion of its global operations with the opening of a new office in Metro Manila, Philippines. This strategic move is aimed at enhancing Expo Centric’s ability to serve both Australian brands looking to exhibit internationally and global brands with a presence in multiple countries, while harnessing the creativity and expertise of Filipino talents. Showcasing its versatility and expertise across diverse sectors, Expo Centric has had the privilege of working with some of the world’s most iconic brands from a range of industries including Tesla, Volvo, Canon, Sony, Fujitsu, Hitachi, Dior, Eli-Lilly, Olympus, Dermalogica, Kawasaki, Panasonic, Toyota Ubisoft, Allianz Insurance, and Singapore Airlines among many others. Located in Ortigas Center, one of the most important central business districts in the country, Expo Centric’s Philippine office will be instrumental in bridging the gap for Australian brands seeking to participate in international exhibitions. This expansion allows Expo Centric to offer a comprehensive range of services, including local expertise, ensuring that brands can successfully engage with new markets and meet local requirements. "The Philippines is a key market for Expo Centric's global expansion strategy. By establishing a presence here, we're not only tapping into the incredible talent and creativity of Filipino professionals, but also positioning ourselves to better serve both Australian brands looking to make a global impact and international brands wanting to enter Asia-Pacific markets,” said Stan Kruss, Chief Executive Officer of Expo Centric. In the wake of the COVID-19 pandemic, many designers and professionals in the events industry were dispersed as the industry faced unprecedented challenges. Expo Centric has harnessed this opportunity by welcoming a talented team comprised of experts from some of the Philippines’ largest and most prominent exhibition companies. This highly skilled team is now an integral part of its global operations, helping it build and expand its international capabilities while delivering world-class solutions to clients across the globe. “Expo Centric provides a unique combination of professional growth, creative freedom, international exposure, opportunities to shape industry trends, and the chance to be part of an industry-leading, innovative team that consistently delivers exceptional work. It allows you to work and collaborate with the best in the industry,” shared Ray Merindo, Filipino 3D Design Manager of the company. With this expansion, clients will experience greater global reach combined with in-country support, demonstrating Expo Centrics’ commitment to delivering top-notch trade show solutions worldwide. Expo Centric’s PH team will offer in-country knowledge, helping clients navigate local regulations, cultural nuances, and exhibition trends in key markets across the Asia-Pacific region. The new office will also enable Expo Centric to offer enhanced support to existing clients in countries such as Singapore, Korea, Japan, and Malaysia, while also providing services to brands seeking to enter these markets. With the new base in the Philippines, Expo Centric is better positioned to directly serve global brands in critical sectors such as defense, gambling, and technology. By harnessing the creativity and expertise of Filipino creatives, Expo Centric aims to deliver innovative and customised trade show solutions that elevate brand presence on the global stage. This expansion reinforces Expo Centric’s standing as a premiere provider of exhibition services, helping brands to seamlessly connect with audiences worldwide. Expo Centric will continue to grow as a leading experiential marketing agency and is projected to have over 200 employees by 2026. Over the past year, the company has been investing significant resources in building a strong operational base in the Philippines to ensure that it can provide not just an exceptional service and localised solutions to its clients but also a fruitful and meaningful career to its Filipino employees. “This expansion is a significant milestone for us, and I'm confident that it will unlock new opportunities for both our clients and our growing team in the Philippines,” Kruss ended. For more information about Expo Centric’s global expansion and its new office in the Philippines, please contact Irene Narayan, Marketing Manager (Australia) at irene@expocentric.com.au. ABOUT EXPO CENTRIC Expo Centric is Australia’s leading full-service experiential marketing agency, specialising in custom-designed stands that deliver high-impact results. From concept to execution, Expo Centric offers a complete suite of services, including design, fabrication, logistics, and on-site management. With offices in Australia and now in the Philippines, Expo Centric is dedicated to helping brands succeed at exhibitions worldwide, offering unparalleled expertise. This media release highlights Expo Centric’s strategic expansion into the Philippines, focusing on how it will leverage the skills and creativity of Filipino talents to deliver innovative solutions for international exhibitions. Contact: irene@expocentric.com.au |
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